Malakye.com    Find a Job    The Industry    For Employers
HOME SEARCH VENDORS BROWSE VENDORS SIGN UP    LOGIN   HELP  
3425 Osage Street
Denver, CO 80211
(303) 775-8486
Contact
Juan Delaroca
Email
jad@equiporoca.com
Year Founded
2006
Company Size
1 - 10 Employees
Expertise
Agency - Advertising
Marketing
   Cause-Marketing
   General
Equipo Roca     
Our firm specializes in tapping into emerging markets. We study and build around insights for interacting with them. The future of many products and services lies in connecting and building a relationship with the customers of today and tomorrow.

The social science heritage brings vision and enthusiasm to all of our work. Equipo Roca places a premium value on the significance of cultural context and meaning. This is the core philosophy behind the company.

Equipo Roca bridges the gap between ethnographic market research and the need to turn that information into a well-defined marketing strategy. We take on any cultural market segment, anywhere in the world, and define the customer driven ecosystem associated with it.

Beyond observation, we instruct clients on what needs to be done to achieve brand equity and profit. Equipo Roca puts clients in a position to succeed in a marketplace increasingly "niched" by global population, social, and technological trends.

Equipo Roca puts forward two distinct services:

* Ethnographic Market Research
* Consulting

Tool Set:

* Ethnography
* Focus Groups
* In-Home /Workplace Interviews
* Blog
* Moderating
* Online Surveys
* Photo/Video Ethnography
* Recruiting
* Research Design and Strategy
* Secondary Research

Consulting

* Creative Development
* Event/Experiential Marketing
* Millennial Youth Marketing
* Latino Marketing (U.S. and Latin America) Including: Public Relations, Media Strategy
* Multicultural Marketing
* Action/Outdoor Sports Market
* LOHAS Marketing
* Speaker
* Film/TV/Web/ Mobile Content Development
Industry Segment Specializations
Bike, Moto, Skate, Snow, Surf, Wake
Special Services
Ethnographic Market Research
Social Science Heritage
U.S. Latino Marketing
1 in 4 teens Latino
Youth Multicultural Marketing
The future of the youth market
Connect with this company:
Portfolio   Click Image to View
All Content Copyright © 2006 - 2008 Malakye.com