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125 W Ave Valencia
San Clemente, CA 92672
(949) 698-7400
Contact
Mark Capper
Email
info@kompasstrategy.com
Year Founded
2010
Company Size
1 - 10 Employees
Expertise
Brand Strategy
   Brand Development / Branding
   Color and Material Forecasting
   Competitive Review
   Creative & Marketing Strategy
   Design Language
   Design Strategy
   Influencer Marketing
   Product Launches
   Product Naming
Social Media Applications
Social Media Management
Strategic Consulting
User Experience Design
User Interface Design
Kompas Strategy     
Kompas Strategy crafts brands, products and customer experiences that resonate with meaning and emotion, consistently across every touch point. We connect brands and products to the heart and soul of your customer.

We immerse deeply into your customer's culture and go deep into their head to understand what they want to express through affiliating with your brand and owning your product. We use this information to guide the creation of brands and products that create desire and loyalty.

At the core of everything we do is a unique framework used to understand consumers, their needs and their culture. In our framework, we use consumer psychology to uncover both conscious and unconscious needs. We look deeply into culture to understand the basis of needs and how they relate to the consumer’s life, and we craft meaning and emotion through both language and visual design. We then work with clients to craft brands, products, communications and social media conversations that satisfy deep consumer needs and elicit emotion.
Industry Segment Specializations
Bike, Fashion, Lifestyle, Moto, Resort Tourism, Skate, Snow, Streetwear, Surf, Swim, Wake
Current Clients
Confidential
Other Clients
Casta Hyundai Tropicana Yamaha Motor Corporation Yamaha Personal Watercraft Harley Davidson BMW Nissan Honda Nathan Hydration Systems Pepsi Coca-Cola Samsung Panasonic Kraft Nestle Johnson & Johnson
Special Services
Brand Development
Programs for development and management of compelling brands. Brand Positioning, Brand Strategy, Brand Essence, Archetype Development, Brand Design Strategy and Brand Design Briefs.
Brand Experience
Programs to enhance consumer engagement with your brand promise across all touch points. Brand Experience Management, Brand Repositioning, Brand Architecture Planning, Brand Blueprint Development and Brand Deployment.
Communications and Social Media
Programs to assure that your communications resonate with your consumers. Communications Strategy, Message Development, Social Media Brand Persona, Fan Management, Evangelist Recruitment and Reputation Management
Design Strategy
Programs for leveraging the most from product and package design. Design Strategy, Product Definition, Product Design Briefs and Design Management.
Innovation Strategy
We believe in consumer led innovation focused on satisfying consumer needs unmet by existing products and brands. We manage the innovation process for our clients, and provide in-depth insight to inspire and guide successful innovation.
Marketing Research, Cultural Research, Semiotics
Programs that provide in-depth insight into the hearts and minds of consumers and their culture. Ethnography, Qualitative Research, Image Elicitation, Cultural Insight and Trends, Semiotics and Future Scenario Development
Recent Happenings
4/5/2012 - Congratulations to our client Casta for the successful launch of their coastal active wear apparel line!. Way to go!
- client list updated
6/15/2011 - was added as a favorite
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