NHS, Inc., a privately held company based in Santa Cruz, CA, was established over 40 years ago, and is considered one of the most respected and recognized SKATE and APPAREL companies in the world today. Our brand names include Santa Cruz Skateboards, Independent Truck Company, Creature Skateboards, Krux Trucks, Bullet, Ricta Wheels, OJ Wheels, Slime Balls Wheels, Mob Grip, and Bronson Speed Co.