Bad Boy started in the early 1980s
as a local surf and skate brand based in Southern California sponsoring rough and tumble athletes
like Hawaiian heavy, Johnny Boy Gomes. In
the mid-90s Bad Boy expanded to all mainstream sports including football,
NASCAR, and baseball players. The brand made the cover of USA Today in 1994
after sending a “Bad Boy On Strike” shirt to every player during the MLB
players strike.
At the same time, Bad Boy began working with Rickson Gracie
to put on Brazilian Jiu Jitsu seminars which evolved into a full-fledged Vale
Tudo team featuring Wallid Ismail, Renzo Gracie, and Fernando Yamasaki. The
team expanded by supporting young fighters in tournaments Like Mark Kerr and
Antônio Rodrigo Nogueira before they made it to Pride or the UFC.
Bad Boy started in the early 1980s as a local surf and skate brand based in Southern California sponsoring rough and tumble athletes like Hawaiian heavy, Johnny Boy Gomes. In the mid-90s Bad Boy...
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