Elm Company was built on a love for the outdoors and the creativity that comes from experiencing it first hand. Focused on a goal of creating something unique, the brand was built around the philosophy "Rooted In Life. Its about the places we go, the people we meet along the way, and the things that we do that make us who we are. It's the sense of adventure, riding pow with your friends, a road trip for the hell of it, camping under the stars, hitting up a good fishing spot on a fall day, getting out and enjoying life. Elm Company embodies that.