It’s not about selling a product, it’s about selling an experience and a social offering that showcases authenticity. To that end, we fluidly connect touchpoints between the online and offline worlds, because the reality is that today’s consumers are continually transitioning between these spaces. We know from experience that consumers at play have longer, deeper and more substantive relationships with the brands they encounter. With this in mind and with our own playful nature, we’re constantly striving to create intriguing and inspiring moments that consumers want to actively seek out.