Our mission is to instill our products inspiration and integrity by immersing ourselves in the sport, to know all there is to know about the needs of our athletes, to blow your minds with the latest technology and innovations, to provide outrageous designs, and to ensure comfort, functionality and fit.
The VOmax story began in a small town in New England back in 1982, when Nordic enthusiast, Vince O’Connell started making Nordic race suits for his friends and teams at a ski camp in Craftsbury, Vermont. Upon returning home, Vince joined forces with, avid cyclist, Kathy Swanson, and together a vision was born of creating cycling and Nordic apparel. Both Vince and Kathy were passionate about bringing new technology to the field and quickly discovered that by implementing dye sublimation and custom graphic design they could offer the most unique endurance apparel in the industry.
Today VOmax is located in scenic Northampton, Massachusetts. VOmax has become an endurance sports icon across the Nation. The success of VOmax can be attributed to the profound relationships with numerous teams and athletes, as well as the graphic design team that is dedicated to quality craftsmanship. We are proud of our experienced and talented artists that are available to assist you with your vision. Custom art and personalized graphics combined with dye-sublimation is what makes your vision a reality.
VOmax has built a family of valued customers such as L.L.Bean, DOW/TCC, Audi of America, Fidelity Investments, Hess Corporation, Boston College, Ernst and Young, LLC., Texas Children’s Hospital, Autism Speaks, Lymphoma Research Foundation, Belmont Wheelworks, Bike Coalition of Maine, Florida Bike Club, Chicago Bike Shop, and Oregon Youth XC Ski team. All of us at VOmax are so grateful for their continued loyalty.
Our employees, our friends, our families, and our athletes are at the core of our creative aspirations. We are not just a company, but a family and an amazing entity in the sports industry.