The sports marketing and entertainment arm of Powdr
Powdr Enterprises was launched in 2013 to leverage the unique and powerful assets and audiences of Powdr’s portfolio of businesses. Core Lines of Business:
Powdr Enterprises is led by Wade Martin, former CEO of Alli Sports and the founder/creator of multiple lifestyle sports properties and businesses including Alli, Dew Tour, Gravity Games, and the Red Bull Signature Series.
Powdr, a leading active lifestyle and mountain sports company, owns and operates nine mountain resorts located across the country, Woodward action sports camps and progression centers, a national television network dedicated to the active lifestyle, and the newest addition to the Powdr portfolio, Powdr Enterprises, a sports marketing and entertainment company. Powdr Enterprises, is focused on growing all existing Powdr divisions in the areas of brand partnerships, content/media, and events, as well as creating new, innovative stand-alone business units to complement the company.
Powdr Enterprises recently acquired the Emmy Award-winning television series, World of Adventure, and has turned it into a multi-platform property to market Powdr’s resorts, camps, events, athletes and activities, while serving as the vehicle for brands to align with Powdr across our portfolio of businesses.