We set out to build a cooler without compromise -- one that would stand up to all the abuse we could throw at it. Turns out we weren’t alone in our frustration with cheap gear. Nine years and a few more compromise-free products later, and we’re one of the fastest growing brands in the outdoor industry. We are in a rare sweet spot where we get to build and shape this young brand and organization every day, but now have the resources to do really big things. We love it here at YETI (and in Austin), and think you will, too.