Group Y

Group Y - Laguna Beach ,California

 [ 170 ] Followers


Since 2006, Group Y is the original and leading collective of professionals focused on Youth Marketing, Lifestyle, and other progressive and expressive cultures. Our mission is to intersect influencers across industries and ignite ideas that inspire the current and next-generation leaders and decision-makers. Leveraging events, outreach, content, and consultation, Group Y takes the work out of networking and strengthens the areas where industries overlap.

Group Y has organized over 225 nationwide events, building a highly engaged online and live event community, and curated over 700 guest speakers from the world of business, fashion, music, entertainment, media, tech, finance, politics and more, whom all share a common talent: authentically engaging with youth culture.

Past events include:

• ComplexCon - ComplexCon(versations)
• Coachella - Live Broadcast x Coachella Curated
• Something In the Water Festival - More Than The Music Panels
• Adidas 747 NBA All-Star Weekend Festival
• Adidas #TLKS
• K-Swiss CEOs Wear Sneakers Speaker Series

• Good Is The New Cool Summit
• Agenda Festival
• Agenda Emerge
• Agenda Workshop
• Assembly Vegas
• SIMA Speaker Series
• Hall Of Flowers - Speaker Series
• ASC Action Sports + Culture
• Two Farmtables And A Microphone Dinner Series

Our Websites:

Post published on March 8, 2023 12:03PM

In this week's Group Y Live, Todd Ballard, Co-Founder & CMO of ALT Sports Data, Inc. talks about his career & his new endeavor with our host Oli Russell-Cowan.

Todd has spent the last 25 years orchestrating successful marketing and branding campaigns for corporate and endemic brands through the integration of purpose-driven initiatives that engage consumers in an authentic and credible voice. As the former Chief Marketing Officer for GoPro, he strategically directed the global marketing, brand development, and media vision for the $1B+ cutting-edge camera technology company.

ALT Sports Data, Inc. focuses on a variety of under-represented alternative sports disciplines and provides proprietary sports trading and customer data to sports book operators.
Group Y Live returns with sports & lifestyle industry executives who went on to launch their own successful brands.

> Watch the full episode today


Post published on February 9, 2023 07:41PM

This week's Authenticity Report

☕ From Coffee To Community: Starbucks
Through a strong authentic brand identity

📖 Authenticity Roundup
A curated collection of readings

🏈 Brands Tap Athlete's Authenticity
Forge connections with their target audience

Read the report at


Post published on January 20, 2023 03:15PM

Tune in for Group Y Live episode with Jim Huether, CEO of Hyperice.

CEO Jim Huether shares some candid insight about how the company was able to adapt and quickly re-evaluate its connection with consumers at all stages of their journey. Watch at


Post published on February 3, 2023 03:42PM

In this week's Group Y Live, host Oli Russell-Cowan speaks with Sean Lake, Co-Founder of BUBS Naturals.

Sean is a seasoned executive in the sports and lifestyle industry who has since launched his own successful brand. In the podcast, Sean shares his experiences and insights on starting a business and offers valuable advice to entrepreneurs in the industry.
Sean Lake grew up in Winchester, Massachusetts, before moving to Utah to become a professional snowboarder and general ski bum. Once he got that out of his system, he graduated from the University of Utah, using that degree to join Burton Snowboards, work as Shaun White’s Team Manager, and land a spot as the Director of Sports Marketing at DC Shoes.

After decades in action sports marketing, Sean co-founded BUBS Naturals, a line of collagen peptides and other all-natural supplements that help athletes at all levels perform and feel their best.

Sean named BUBS Naturals after his childhood best friend Glen “BUB” Doherty, a Navy SEAL who was killed in Benghazi, Libya on 9/11 in 2012. In addition to remembering Glen for the patriot he is, the BUBS ethos centers around the passionate and adventure-seeking life that Glen lived. Sean and the BUBS Naturals family further honor “Bub” by donating 10% of all profits to charities that support veterans.

A devoted husband, father, and fitness fanatic, Sean now lives in Encinitas, California, where he can ride his bike to work and still do a quick surf check from the office.
Group Y Live returns with sports & lifestyle industry executives who went on to launch their own successful brands.

> Watch the full episode today


Post published on January 23, 2023 11:59AM

Watch our conversation with Scott Bradfield, former SVP of Content, Red Bull Media House.

Scott discusses his career and leading an Emmy Award-winning team that has produced the highest-grossing action sports film ever made (Art Of Flight), the most-watched livestream in history (Stratos), and the spectrum of Red Bull Media House productions across all U.S. platforms from sports, music, and entertainment.

Also, his thoughts about creating aspirational content, the importance of storytelling, and more.

Moderated by our host, Oli Russell-Cowan of Rad Season

Watch the full episode at




  • 303 Broadway, Suite 104-48
    Laguna Beach California 92651
    United States