Group Y

Group Y - Laguna Beach ,California

 [ 176 ] Followers


Since 2006, Group Y is the original and leading collective of professionals focused on Youth Marketing, Lifestyle, and other progressive and expressive cultures. Our mission is to intersect influencers across industries and ignite ideas that inspire the current and next-generation leaders and decision-makers. Leveraging events, outreach, content, and consultation, Group Y takes the work out of networking and strengthens the areas where industries overlap.

Group Y has organized over 250 nationwide events, building a highly engaged online and live event community, and curated over 900 guest speakers from the world of business, fashion, music, entertainment, media, tech, finance, politics, and more, whom all share a common talent: authentically engaging with youth culture.

Past events include:

• ComplexCon - ComplexCon(versations)
• NBA Con 
• Coachella - Live Broadcast x Coachella Curated
• Something In the Water Festival - More Than The Music Panels
• Adidas 747 NBA All-Star Weekend Festival
• Adidas #TLKS
• K-Swiss CEOs Wear Sneakers Speaker Series

• Good Is The New Cool Summit
• Agenda Festival
• Agenda Emerge
• Agenda Workshop
• Assembly Vegas
• SIMA Speaker Series
• Hall Of Flowers - Speaker Series
• ASC Action Sports + Culture
• Two Farmtables And A Microphone Dinner Series

Our Websites:

Post published on October 4, 2023 02:43PM

What. A. Night!

We celebrated the 17th anniversary of Group Y at Skullcandy Inc. west HQ in Costa Mesa to reconnect, announce our plans for the future, and chat about all things community and the importance of intergenerational connection.

The night kicked off with Brian Garofalow "BG" (CEO of Skullcandy) and Mark Sperling (Co-founder of Group Y) discussing how brands can facilitate community moments and why it's important for companies to tap into the people leading the charge on the ground.

Following that, Kyrstin Stone (Managing Director of Group Y) moderated a panel with Jessa Williams (founder of Intrsxtn Surf) and Brooklinn Khoury (skateboarder + model), where authenticity and intersectionality were the biggest themes. Brooklinn reminded us that if you're trying to grow your brand online, forget the filters and be as real as possible (and forget about the numbers)!

Overall, it was a night that truly embodied this next chapter for Group Y, and we hope to see you all at our next event.

Make sure to keep your eyes open for event photos and videos, follow along on social (Linkedin, Instagram, X, TikTok, Facebook), and sign up for a community profile so that you can connect with more community members!

This new year for Group Y is already off to a great start!

Community 101, powered by Group Y

Post published on September 6, 2023 01:09PM

After 17 years and 250+ events, Group Y is relaunching to bring in the next generation of community leaders and change-makers in the youth culture and outdoor/action sports industry.

Join us at Skullcandy new west HQ for a night of conversation and networking as we kick off the next iteration of Group Y and introduce you to what is to come!

Wed Sept 27 • 6:30-9:30pm
Skullcandy west HQ • Costa Mesa CA




Post published on August 9, 2023 03:35PM

Today is Group Y's 17th Anniversary of our 1st event.

Thank you to our community, all the speakers who graced our stage and everyone who has supported us over the years.


Post published on July 21, 2023 11:21AM

Burton Snowboards has earned its spot at #25 on the Authenticity 500 Index.

There are numerous reasons for this. Firstly, the company's founder, Jake Burton, was a passionate snowboarder, laying the foundation for a brand rooted in authenticity.

"It's that rebellious nature that is part of snowboarding, that is part of Burton, that is part of my life."

The company's commitment to the sport and its culture is evident in its product innovation, sponsorships, and engagement with the snowboarding community.

As one snowboarder stated, "Burton is the real deal. They understand snowboarding because they live and breathe it. That authenticity shines through in everything they do."

Another factor contributing to Burton's authenticity is its dedication to sustainability and environmental responsibility. The brand has taken significant steps to reduce its carbon footprint and minimize its environmental impact.

Lastly, Burton's authenticity is reinforced by its inclusive and diverse approach to the sport.

The brand has actively promoted increasing equity, representation, and inclusion for all people in the sport.

Through initiatives like Culture Shifters brings together BIPOC (Black, Indigenous, and people of color) change-makers to build a community of riders that represents what they hope the future of snowboarding will look like—diverse, inclusive, and empowering.

Burton Snowboards' position on the Authenticity 500 Index is well-deserved due to its genuine connection to the snowboarding culture, commitment to sustainability, and promotion of inclusivity.

What our community thinks;

"It truly listens to the people they make their products for. Rider-driven feedback and a genuine care for customer feedback."

"Jake Carpenter thought outside the box and developed a brand that push boundaries and create a culture that is still relevant in today's society."

Share your thoughts below in the comments or vote for your favorite authentic brands at


Post published on July 13, 2023 12:50PM

This past weekend, Group Y co-produce the first-ever NBACONvos Stage at NBA Con in Las Vegas with 50 incredible speakers, including NBA legends like Kareem Abdul-Jabbar, Jerry West, Isiah Thomas, rookie sensations Victor Wembanyama & Scoot Henderson, top players, coaches, personalities, entrepreneurs, designers, photographers, and NBA Commissioner Adam Silver.
This inaugural consumer event showcased the global reach of basketball as a sport and its influence on its fans and culture.




  • 303 Broadway, Suite 104-48
    Laguna Beach California 92651
    United States