BONNIER AT A GLANCE
Starting in 1804 as a small book store and publishing firm, Bonnier AB is now a multi-channel media company with experience and knowledge from a full range of media in 175 companies across 16 countries.
WHY DID BONNIER CREATE THE MOTORCYCLE GROUP?
Bonnier believes in going deep into select vertical markets, and finding new opportunities for growth within them. Since acquiring Cycle World in 2011 Bonnier realized that there are significant opportunities to grow the motorcycle market. So they doubled-down on motorcycling and formed the Bonnier Motorcycle Group.
The Bonnier Motorcycle Group is made up of ten distinctive brands for ALL Motorcycle Enthusiasts. Motorcycling is at the core of what drives this audience and they come to these brands as the authority daily, weekly and monthly to get informed, inspired and entertained.
NOT JUST MEDIA, BUT MARKETING
The Bonnier Motorcycle Group is more than a company that delivers media impressions. We are a full-service marketing agency that executes multi-platform print, digital, mobile, event, direct marketing and research programs for clients. The difference, though, is that the Group has a built in audience of millions of motorcycle enthusiasts and shoppers to activate these programs with.
From Web Development to Video Production to full- service Content Creation, The Bonnier Motorcycle Group has all the resources necessary to create and distribute first-class content across multiple channels.