The primary responsibility is to ensure that a business unit - in this case Sales, Marketing, and Product – is meeting goals that contribute to the overall success of the company. The position has a broad range responsibilities: From analyzing market trends and training and mentoring staff, to creating and implementing strategies to reach targets, Business Unit Managers do it all. They will have support from both the Operations and Finance function to support and guide them thru execution.
PositionPurpose - The Brand Business Director leads the strategic direction of the brand and ensures all execution is aligned with the strategy for that brand and the overall success of K2 Sports. This person directs the staff and works within the team to implement all marketing, product direction, creative and promotional programs relative to the vision set. The Brand Director is the chief correspondent and spokesperson for the brand including magazine editors, influence leaders, VIP’s, sales reps and retailers regarding brand and product marketing and communications.
The success of this position lies within the leaders ability to work cross functionally to align the organization on the brands priorities. This is a matrix role with a cross functional teams having a dotted line reporting structure to the Brand Business Lead and it’s their direct responsibility to create alignment. The main goal is for this position to drive accountability and discipline to deliver the P&L and strategic targets set.
Essential Job Duties Lead the development of the multi-year strategy for the brand incorporating direction from the executive team and input from key stakeholders.
Create and communicate brand mission, vision, positioning, identity, and strategic priorities to align stakeholders.
Drive brand decisions to meet or exceed company goals for unit volume, revenue, and profit.
Lead the creation of promotional campaigns and programs to maximize brand affiliation and sales for the global markets.
Identify the key communication channels (print, web, social, influencers, etc.) and deploy all marketing collateral and assets to best reach the consumer.
Ensure Design Director’s goals are aligned with the direction of the brands targeted consumers and provide guidance throughout the creative development.
Align global marketing managers’ execution to the global promotional plans and timelines through clear and timely communication. Identify and approve any areas where regional deviation is required for greatest effect.
Build and achieve annual marketing budget and maximize the return on spends.
Build relationships and manage contract negotiations with athletes, partners, and service providers.
Achieving growth and hitting sales targets by successfully managing the sales team
Designing and implementing a strategic sales plan that expands company’s customer base and ensure it’s strong presence
Managing recruiting, objectives setting, coaching and performance monitoring of sales representatives
Create and develop new business opportunities for the brand.
Oversee brand teams’ work for quality, value, and timeliness (marketing collateral, events, 3rd party tests, trade shows, promo tools, flow product, retail promotional partnerships, PR, consumer research, etc)
Qualifications College Degree in marketing, business, or similar
8 Years Minimum experience in outdoor or action sports industry
Retail and business experience desired
Excellent work ethic and enthusiasm
Great leadership skills and team player
Ability to organize multiple tasks and manage people and projects
Self-directed and motivated
Proficient computer skills in Microsoft Outlook, Word, Excel, and Adobe products
Excellent interpersonal and presentation skills
Active outdoor sports enthusiast