The Sr. Digital Retailer Community Manager is responsible for building, managing, and engaging with our digital
community of retailers. Support the Director of Retail Loyalty with buyer and bottler presentations and meetings.
The Sr. Digital Retailer Community Manager will collaborate with the Retailer Loyalty team and various stakeholder
departments to manage our mobile loyalty platform, interact with retailers, execute campaigns and events, solicit
feedback from users, and optimize strategies to reach our ultimate goal of executing the company’s sales priorities
through a vibrant, well engaged community of retailers
The Essential Functions:
Be the lead for retailer collective key account calls with trade organizations to recruit new users and/or new
Lead bottler integration efforts. This will require meeting with bottlers to secure integration for new markets.
Work with Commercialization to develop programs that align with MEC national and bottler specific priorities
Plan and execute campaigns to onboard retailers to the Retailer Collective mobile app.
Set, plan, and implement content and communications plans to our users.
Test engagement techniques to boost participation and execution of sales strategies.
Build relationships with MEC sales departments, to ensure alignment with business changes and goals.
Work with sales and commercialization teams to adapt programs, offers, and incentives for the community
Collaborate with MEC marketing department to secure impactful resources and assets for retailer programs
and in store support.
Monitor, track, and report on feedback from the user community.
Develop and manage relationships with key influencers within the community.
Analyze engagement and key community metrics.
Relay community feedback to key internal stakeholders.
Manage fulfillment of all sweepstake and prizing to the retailer community.
Build and manage social communities for retailers.
Collaborate with internal departments to stay updated on new marketing initiatives, product, and service
developments, and the ensure brand consistency.
Plan, organize, and execute in store events for community members.
Attend in store visits, networking events or relevant community events with sales teams.
5-7 years in communications, PR, or online community management role
Experience working and presenting to bottlers and/or key accounts.
Strong customer service, communication, project management and problem-solving skills.
Experience in developing, managing, and executing content campaigns through digital platforms.
Ability to analyze trends and results, track goals, and use that to drive engagement and improvement in the
Current in-depth knowledge of social media channels, best practices, and emerging trends.
Experience with CMS and social media platforms.
Demonstrated ability to lead and inspire people, develop relationships across organizations and accomplish
goals under pressure.
Proficient in word processing applications, spreadsheets, presentation software, and social media
An ability to thrive in a fast-paced environment, with changing needs and able to work independently or
within a larger group