Marketing Manager

Cycling Sports Group

Multiple Locations

0 year(s)

Job Description
Position Summary:

Manage event activations, brand partnerships & marketing projects

Financial Responsibilities/Scope:

Budget tracking for all marketing activations.

Key Metrics:

Delivery of all events on time and on, or below, budget

Guest satisfaction of B grade or higher for NA Sales Meeting per post-event survey

Successful coordination and execution of all marketing activations


Manage Brand Activations

Act as project manager for all North America events & activations

North America Sales Meeting

Manage all event logistics including venue contracts, registration, travel and hotel

Manage on-site team and event intern

Lead communication process with guests leading up to NA Sales Meeting

Manage event app, check-in process, gift bags and all other event materials

Support key stakeholders of NA Sales Meeting team as needed

Create post-event survey and recap

Consumer Events

Lead all regional events including managing booth space, vendors & overall activation plan

Work in tandem with Sr. Retail Activation Manager on load-in, set up and booth display

Coordinate staff hotel rooms, create staff schedule and take lead on communicating with appropriate teams leading up to event

Track budget for each event including processing invoices

Create post-event recap and survey

Support sales team with local events including SWAG distribution, ordering product, contract negotiation or other needs that may occur

Marketing Projects & Partnerships

Manage offline partnerships & projects

Lead regional activation for GT & Fabric brand

In collaboration with Retail team, manage in-store POP projects for retailers

In collaboration with Brand team, manage brand collaborations


Provides general assistance to Director of Marketing and NA Marketing Team as required

Follows internal controls and company policies as set by company and job function

Contributes to the success of company by leading or assisting with other projects and tasks as assigned

Essential Qualifications:

3-4 years experience in marketing or event position

College or University degree in marketing, communications, or related field

Strong ability to organize efficiently

Strong project management skills

Strong interpersonal & communication skills

Strong detail orientation and commitment to seeing a project through from beginning to end

Beneficial Qualifications:

Demonstrated experience in the bike industry

Physical Demands:

Working conditions are normal for an office environment.

Must be able to sit for extended periods of time.

Must be able to use a computer keyboard and view a monitor for extended periods of time.

Must be able to lift 50lbs.

Travel domestic and/or international; approx. 33% of time.