Channel Marketing Associate (Contract)


Multiple Locations

0 year(s)

Job Description
• • • This role is for a contractor position and will be processed through a third-party Managed Service Provider. This is not a full time employment position at GoPro.• • •
North America - Channel Marketing Associate (Contract)
About GoPro
GoPromakes it easy for people to celebrate and share experiences. We believe life is more meaningful when shared. We build cameras, software, and accessories that help the world share itself in immersive and exciting ways.
GoPro is a global movement whose business is driven by shared experiences. We celebrate diversity. We practice inclusion. We foster belonging. We demand equality. And we share the experiences of individuals and communities who also hold these values as core to who they are. From So Paulo to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.
GoPro is seeking a candidate for the Americas Channel Marketing team. The position will assist in defining, building, and managing the channel development and execution of data driven projects and programs. This role will work extremely closely with the Sales, Sales Ops, Training, and Marketing teams to help manage and create innovative strategies and tactics for Retail Big Box and Mid-Market accounts.
The ideal candidate will have experience with assisting with day to day administration tasks, developing presentations, collecting data, leading and managing projects and comfortable working with cross-functional teams. This is an ideal opportunity for a self-starter and strategic channel marketer in the Bay Area. The ideal candidate has a passion for technology and proven experience in successfully bringing to market innovative products, developing presentations, as well as leading and managing projects. You must be comfortable working with cross-functional teams to help define and create the retail experience to drive customer conversion and brand equity at point of sale.
Work closely with other Channel Marketing team members and the Americas sales team to support company initiatives, activations and events including:
Define, establish, and manage the channel marketing function and own marketing relationships for assigned accounts
Develop, manage, and execute channel marketing strategy and plans for physical retail and online sales channels including:Drive best in class in-store merchandising, end-user demand generation (e.g. retail circulars, digital inserts, displays, retail promotions etc.)
Participate in the development of the strategy and vision for how our devices are merchandised and demonstrated within a retail store environment
Create and manage MDF / Coop Programs and a strong understanding of the financial impact of these programs.

Define, execute and deliver on co-marketing plans with each of our channel partners, evaluate and optimize program effectiveness, and understand the financial impact and per account results and profitability.
Develop and implement sales and promotion strategies to drive significant increases in online revenueUpdate and maintain product listings across all e-commerce sales channels
Identify and implement positive impactful changes to product listings and operational procedures to reduce errors and improve customer satisfaction
Monitor and update listing prices to maintain competitiveness while ensuring profitability
Submit daily, weekly and monthly sales channel performance report

Understand the market through sales insights and feedback from channel partners, merchandisers, and retail sales reps and bring relevant information back to the team.
Gather customer data, consumer insight to develop and consolidate channel and sales strategy programs
Monitor third party channel data and develop weekly executive summary recaps
Create, develop, and monitor data collection programs across cross-functional teams
Work with internal teams to develop custom merchandising and marketing assets as needed.
Skills Were Stoked About
Bachelors degree or equivalent experience
5+ years of channel marketing experience with a consumer electronics company
2+ years of Amazon Vendor Central and Seller Central experience
Experience working at a start-up or rapidly-growing company preferred and stong understanding of the GoPro brand
Quick on your feet and able to problem solve on the fly
Personable and conversational no wall flowers, please!
Organized and ability to multi-task and take initiative
GoPro Highlights
Fully-stocked kitchen with snacks galore
Employee commuter shuttles
GoPro is an Equal Opportunity Employer.
• • • This role is for a contractor position and will be processed through a third-party Managed Service Provider. This is not a full time employment position at GoPro.• • •