Channel Marketing Manager (Contract)


Multiple Locations

0 year(s)

Job Description
• • • This role is for a contractor position and will be processed through a third-party Managed Service Provider. This is not a full time employment position at GoPro.• • •
Channel Marketing Manager (Contract)
About GoPro
GoPromakes it easy for people to celebrate and share experiences. We believe life is more meaningful when shared. We build cameras, software, and accessories that help the world share itself in immersive and exciting ways.
GoPro is a global movement whose business is driven by shared experiences. We celebrate diversity. We practice inclusion. We foster belonging. We demand equality. And we share the experiences of individuals and communities who also hold these values as core to who they are. From So Paulo to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.
GoPro is seeking a candidate for the Americas Channel Marketing team. This position will define, execute and deliver on various marketing plans with a defined set of strategic partners for the GoPro product portfolio. This role will work with cross-functional teams that includes Sales, Sales Ops, Training, and Marketing teams to help manage and create innovative strategies and tactics for Retail Big Box and Mid-Market accounts, specifically Amazon. This person is detail oriented, hungry to learn and understand best practices of how those strategies will impact the channel as a whole.
The ideal candidate has a passion for technology and proven experience in successfully bringing to market innovative products, developing memos and presentations, as well as managing multiple projects. Within this role, to gain more mind share and results for accounts this candidate should be able to influence and lead others both internally and externally.
This position will be based in San Mateo, California.
Own and drive retailer marketing and merchandising strategies to achieve sell-through and revenue goals for assigned
Define process and standard on Big Box and Mid-Market accounts through merchandising asset requirements to drive awareness, consideration and conversion tactics (i.e. Amazon Advertising, A+ Content, etc.)
Manage and understand the requirements for online merchandising execution by creating trackers and work-back schedules for projects
Develop, manage, and execute channel marketing strategy and plans for physical retail and online sales channels including:Drive best in class in-store merchandising, end-user demand generation (e.g. retail circulars, digital inserts, displays, retail promotions etc.)
Participate in the development of the strategy and vision for how our devices are merchandised and demonstrated within a retail store environment
Create and manage MDF / Coop Programs and a strong understanding of the financial impact of these programs.

Provide insights and strategy based on the GoPro customer, industry and retailer trends to evolve the business in an ever-changing marketing landscape
Skills Were Stoked About
Bachelors degree or equivalent experience
5+ years of channel marketing experience with a consumer electronics company
Experience with Amazon is a big plus
Experience working at a start-up or rapidly-growing company preferred and stong understanding of the GoPro brand
Quick on your feet and able to problem solve on the fly
Personable and conversational no wall flowers, please!
Organized and ability to multi-task and take initiative
GoPro Highlights
Fully-stocked kitchen with snacks galore
Employee commuter shuttles
GoPro is an Equal Opportunity Employer.
• • • This role is for a contractor position and will be processed through a third-party Managed Service Provider. This is not a full time employment position at GoPro.• • •