Digital Marketing Strategist (Amazon & Paid Media)

Hydrapak, LLC

Boulder Colorado

2 year(s)

Job Description
This position will be dedicated to creating and executing digital marketing strategies to maximize reach, resonance and results of Amazon Marketing Services, Paid Social, Video, Display and Email campaigns that deliver on branding, acquisition, conversion and retention goals.

• • Please note this job is available in Oakland, Calif. -OR- Boulder, Colo.• •

About You:

You’re a well-rounded digital marketing professional and aspiring leader. Self-motivated, creative and a great communicator who is passionate about the outdoors, and driving consumer engagement. You're knowledgeable in social media marketing, Amazon Marketing Services, email and search marketing. You know that marketing is a mix of strategy and tactics; mindful of both brand image and the need to drive sales. You are highly organized with an attention to detail, working well unsupervised and able to keep up with the demands of daily responsibilities and long-term growth initiatives.

Position Responsibilities:

• Responsible for managing the company’s comprehensive digital marketing acquisition strategy that supports the brand image, product, and key messaging; including PPC, display, SEO, email, paid social, etc.
• Develop and implement digital advertising budget (Amazon, social, email, search) to increase engagement and support brand's overall strategic marketing plan and sales goals while maintaining ACOS & ROAS goals
• Effectively own all high level channel planning and strategy as well as daily campaign performance optimizations, workflow, and audience growth goals
• Manage the day-to-day execution and optimization of all AMS initiatives; assist in managing and analyzing Amazon catalog, A+ product pages, store front
• Assist in maintaining the brand’s website, managing relationships with development partners for highly technical tasks
• Coordinate the deployment process for all of blog, home page, product page, landing page, and shop page content with appropriate meta data, tracking and tagging
• Work alongside Creative team to develop in-house advertising content in the form of landing pages, videos, display ads, blog articles, social campaigns, etc.
• Align KPI’s, track and provide performance metrics for all digital channels; work with leadership to implement necessary changes for optimization
• Monitor and work with CS to respond to consumer activity on forums and social pages/groups


• Prior marketing experience (1-3 years) with a consumer product brand, experience within the active Outdoor industry a plus
• Eager to grow digital performance and growth marketing skillset; able to understand what it means to drive profitable traffic and proficient with reporting analytics and data
• Demonstrated understanding of/experience:
o Facebook Business Manager (FB & IG Ads)
o Google Analytics, Google Adwords Google Tag Manager
o Email marketing workflow automation and list growth
o Search and display marketing strategies and best practices
o CLV & CRO analysis
• Working knowledge of HTML and CSS and ecommerce tools: MailChimp and Shopify, etc
• Strong copywriting skills; proven experience in writing and/or directing effective content for web/social, ads, and/or collateral
• Experience with ecommerce merchandising, planning, coordination and execution a plus
• Excellent organizational and project management skills
• Ability to work autonomously, practice good judgment, effective decision making and time management skills
• Ability to work in, and make a positive contribution to a team environment

Position Requirements:

• Standard work day Monday – Friday 8:00AM – 5:00PM in Oakland, CA or Longmont, CO
• Travel anticipated for trade shows
• Travel possible within US and to Europe, Asia
• Additional time occasionally required outside normal hours for travel, trade shows, or special projects.


Offer to be determined based upon individual’s experience and qualifications. Benefits include company bonus plan, health insurance plan and 401(k). Plus, industry gear discounts and professional development opportunities through OIA and Camber Outdoors (formerly OIWC).