YOUR MISSIONExecute PUMA North America email campaigns in HTML for mobile and desktop including coding best practice for rendering and deliverability across email clients
Test and optimize program elements to continuously improve KPIs (open rates, click through, and unsubscribe rates) utilizing Litmus and reach campaign objectives
Maintain a strategic understanding of campaign briefing and its importance to PUMAs business by critiquing/reviewing work, proposing new ideas, and developing a concept to suit the campaign and marketing focus to ensure effective contribution to the creative and communications planning process
Work with a ride range of media, photography, typography, and creative designs while participating in effective brainstorming sessions to inspire and initiate creative thinking with our internal and external partners
Offer alternative email testing suggestions to improve future retention marketing campaigns
Manage, execute and update marketing, transactional, and trigger email campaigns
Ensure utilization of deliverability best practices and compliance of content with brand standards, privacy, spam regulation (CAN-SPAM), web accessibility/ADA, etc. and be able to educate team members and management on the best approach for the brand.
Develop competitive intelligence inisights and serve as technical expert for email service provider to optimize internal email reporting, targeting, and acquisition opportunities
YOUR TALENTBA/BS degree or equivalent
2-3 years of relevant experience
Ability to edit graphics in Photoshop
Experience developing interactive animations
Email testing including A/B testing and experience with post campaign results
Knowledge of emerging technologies in new media, particularly design programs such as Adobe Creative suite, Photoshop and other design applications
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.
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