Website Merchandiser – Gear

3 year(s)
Job Description
Canyon is the world’s leading manufacturer of road, mountain, triathlon, urban and fitness bikes. Our direct to consumer approach and desire to inspire riders to ride sets us apart from our competitors in the cycling world. Constantly exploring new paths enables us to stay ahead of the game and drives us forwards as a pioneer in our industry. Now more than ever, we are on the lookout for talented individuals who are prepared help us shape the future of cycling.

Position Summary

The Website Merchandiser – Gear executes Canyon’s website merchandising plan specifically focused on our Gear Program and Portfolio, ensuring that the Canyon user experience and accompanying content is relevant to customer needs, meets brand expectations, and improves web shop metrics. Ultimately responsible for driving growth across the gear product category, the Website Merchandiser develops and deploys effective, personalized, and data-driven content across Canyon’s web presence in line with sales needs, seasonality, and trends in cycling.
The ideal candidate for this position will have a comprehensive understanding of ecommerce best practices and the skills necessary to leverage this knowledge to improve the overall Canyon user experience. Reporting to the eCommerce Website Lead and frequently partnering with Global Brand Managers, Product Teams, Purchasing, Digital Marketing, Starts of Sales, and various other departments, success in this role is measured by a positive influence on traffic, conversion, and end-to-end digital customer engagement.

Summary of Role and Responsibilities
• Manage general product (gear) website presentation and placement through implementation of ecommerce merchandising best practices.
• Create seasonal product listings ensuring accurate SKU level details are reflected on the website by proactively managing merchandising presentations to support product conversion.
• Implement site content features to increase product awareness and customer confidence.
• Collaborate with Marketing and Brand on product launch management and integration into all areas of the site.
• Act as an inter-departmental liaison to resolve merchandise-related issues for product, marketing, and customer service teams
• Assist the marketing team in establishing the campaign calendar and influencing product priorities to support sales and marketing plans.
• Work with the marketing team to define customer groups and design in-cart and post-purchase engagement strategies that drive cross and up-sell revenue.
• Create and analyze merchandising reports to aid in on-going site merchandising optimizations and growth opportunities.
• Maintain a suite of daily and monthly online merchandising tasks including optimization of sorting rules, filters, product placement, search management, etc.
• Work with the global digital team to understand and deploy new features across the shop to improve product discovery and conversion.
• Create and maintain product collections, product sets, & bundles.
• Maintain pricing integrity and accuracy in accordance with sales promotions and pricing strategy.
• Interface with global merchandising team to learn and share results and experiences.

Preferred Education, Knowledge, Skills and Abilities:

• Bachelor’s Degree in Computer Science, Marketing, Communications or related.
• Knowledge of bicycles and cycling culture.
• Excellent grammar, writing, copy-editing and communication skills, including the ability to adapt writing style to appeal to different audiences and adhere to established brand voices.
• Strong organizational skills and the ability to manage multiple projects while meeting scheduled deadlines.
• Strong collaboration skills to work with interdepartmental disciplines.
• Proficiency in MS Office suite and Salesforce Commerce Cloud.
• Outstanding written and verbal communication skills.

Required Knowledge, Skills and Abilities:

• Min. 3 years of experience with the Salesforce Commerce Cloud Business Manager (DemandWare) platform or Similar Platforms in an eCommerce Environment. Plus if you know Einstein Recommender.
• Proficiency in front-end website development utilizing HTML, CSS and comfortable editing code for content.
• Bachelor’s Degree in Computer Science, Marketing, Communications or related.
• Expertise in digital communications including web, email, social media, mobile – and more.

Work Environment

Local or West Coast Candidates Only. Work is performed within an office environment, with standard office equipment available.

Position requires up to 10% of travel both domestically and internationally. Passport is required for this position.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit for extended periods of time; use hands to finger, handle, or feel the computer; reach with hands and arms and talk or hear. The employee must occasionally lift and/or move up to 40 pounds.

Med/Dent/Vis with generous co. contributions for empl and fam. 401K, annual bonus comp eligibility, PTO, Employee Bike Loaner Program, Employee Bike Purchase Program