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Runderwear’s Award-Winning, Anti-Blister Socks Now Available in US: Combine tech materials/double-layer construction

October 11, 2019


Runderwear’s Award-Winning, Anti-Blister Socks Now Available in US
UK’s “favorite running sock” combines tech materials/double-layer construction


On the heels of their successful Easy-On Support Bra launch, Runderwear – the award-winning UK brand that created the recent seamless running underwear boom – is proud to introduce another new product to North American consumers: Their renowned Anti-Blister Running Socks will be available this week online and soon in select specialty retailers.

Employing double-layer construction of incredibly soft and highly technical materials, the Anti-Blister Running Socks help prevent blisters by eliminating friction between skin and fabric. The two moisture-wicking, breathable layers rub against each other?rather than?your foot, so there’s no blister-causing friction on your skin.

The socks will be available in both ankle-cut and no-show models, in multiple colors, each retailing for $20. While made specifically for running, they also excel in any sport with a risk of rubbing or friction such as hiking, tennis, soccer, golf, etc.

What sets these apart from similar products already on the market are the materials: While some others rely on cheaper, non-technical nylon or other fibers for the inner liners, Runderwear uses the same high-performance combination of Tactel™ and CoolPlus™ on both layers. As a result their double-layer socks remain highly breathable and wicking, solving an issue that has hampered other double-layer products in the past.

“We’ve been extremely fortunate to have already made a big splash since we debuted our chafe-free running/fitness underwear in North America almost a year ago,” says co-founder Jamie Smalley. “And if their considerable success in the UK and Europe is any indication, the Anti-Blister Ankle Socks promise to significantly bolster our brand recognition and overall market share here. They’re the best-selling running socks in the UK and have garnered multiple awards in the industry -- we’re cautiously optimistic that we’ll see similar results here eventually.”

-- Double Layer Technology: Two moisture-wicking breathable layers of Tactel™ and CoolPlus™
-- Breathable and Quick Drying: High performance fabric with breathable mesh panels
-- Heel and Toe Support: Hand finished, reinforced fabric minimizes seams for comfort/blister prevention
-- Mid-Foot Grip: Engineered with highest-quality elastane to support arch and keep the sock in place
-- Left- and Right-footed ergonomic fit
-- Fabric Composition: 30% Coolplus™; 29% Cotton; 21% Polyamide; 14% Tactel™; 3% Polyester; 3% Lycra™

Combined with the already-available Running Compression Socks and Cushioning No Show Running Socks, Runderwear will now have four models of running/fitness socks in the US. All are available online, and will soon be in select specialty retailers in key US markets.

About Runderwear
Runderwear’s whole ethos is about creating chafe-free performance clothing. Runderwear clothing has no side seams and is label-free to prevent irritation and rubbing. Runderwear technical fabric is extremely soft, breathable and highly effectively at wicking sweat away from the body, ensuring you remain chafe-free in ultimate comfort, no matter how many miles you run.

About SIMBOL Communications
SIMBOL Communications formed to help brands tell truthful, authentic stories through exposure in a wide variety of media outlets, developing creative in the outdoor, cycling and fitness industries — as both industry professionals and competitive enthusiasts — the founders of SIMBOL have all the tools to get powerful stories to the right audience.