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Industry News 3/3/2020

S1 Helmets x Girl is NOT a 4 Letter Word Recreate an Iconic Retro Style Helmet With Some Serious Female Skate History


Photo Ian Logan


Women are skateboarding all over the world in record numbers these days. Skateboarding will make its debut in the Olympics this year and girls are making history. Contests are now offering equal prize money for the men and women – so a lot has changed since the halcyon days of 70’s skateboarding.


In honor of both eras, S1 Helmet Co. and Girl is NOT a 4 Letter Word have teamed up to create a helmet with some serious 70’s female skate history behind it that also supports girls in skateboarding today.


“When I walked into the Hermosa Beach Historical Museum and saw this helmet belonging to 70’s pro skateboarder, Cindy Whitehead, on display I was so intrigued by the design I took a photo of it to show my business partner, says Chris Terins, co-founder of S1 Helmets. “Little did I know that Cindy would call me two weeks later out of the blue asking if we could do a collab helmet with her movement Girl is NOT a 4 Letter Word and replicate that paint job on the S1 Lifer Helmet.”