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Smith Launches CORE Collection of 100% Recycled Post-Consumer Plastic Sunglasses

April 22, 2020

PORTLAND, OR (April 22, 2020) – In honor of the 50th anniversary of Earth Day, Smith is proud to announce its new CORE Collection of eyewear made from post-consumer water bottles, offering a renewed commitment to support and encourage those that love the outdoors to consider the environment with every purchase.

Launching the series is the debut of the Lowdown 2 CORE, with the familiar styling and features of Smith’s top selling frame and enhanced with a recycled approach to maintain a continued consciousness towards sustainable manufacturing.

Each Lowdown 2 CORE frame is made entirely from 5 recycled plastic bottles - aside from the stainless steel barrel hinges - with polarized lenses made from Smith’s castor-oil based Evolve material. The durable and lightweight frame features embossed logo detailing eliminating the use of adhesives. Each pair comes with a microfiber bag also made from recycled plastic bottles, and boxed in 100% recycled packaging.

The Lowdown 2 CORE sunglass (MSRP $129) is available on beginning April 22, 2020, and at select specialty retailers soon.