Thin Air Outdoor Media Show Set for June 24-26, 2020
May 12, 2020
New Interactive Outdoor Industry Gathering Promises to Unite Brands and Media in Unprecedented Format -- Maintaining Industry Momentum and Sales in Wake of Cancelled Tradeshows and Events
In a time when the outdoor industry’s largest annual gathering has been cancelled, along with countless other outdoor events, races, tradeshows and conferences, everyone is asking, what’s next? What now? And from thin air a solution appears. A virtual platform that replicates the IRL experience more closely than any Zoom meeting or webinar has even scratched the surface of. Thin Air is the outdoor industry’s first fully interactive brand-to-media show that elevates product, innovation, story, and reach simultaneously.
Media will engage with brand representatives in the form of hyper-realistic avatars, learning about trends and experiencing product launches while creating content in real time, driving millions of impressions and click-throughs. Thin Air allows brands to reach consumers while they are safe at home studying, researching, and planning their next adventure or big purchase of outdoor gear and apparel. Importantly, Thin Air bridges the gap between traditional media and new media content creators, from podcasters and bloggers, to Instagrammers, TikTokers and other influencers that have traditionally been sidelined from trade-focused shows and have audiences in the millions that know, like, and trust them and the stories they tell.
Leveraging technology ranging from custom in-house code and several cloud providers including VirtWay, Google Firebase, and Amazon AWS, Thin Air is aligned with some of the most powerful brands, organizations, media and decision makers in the global outdoor industry. In fact, says Thin Air founder Erik Boles, Thin Air had already been in the works for several years and has nearly a half million dollars invested in the platform alone.
Thin Air will take place June 24-26, 2020, not as a replacement for the cancelled Outdoor Retailer Summer Market Tradeshow, but as something entirely new.
"Quick adaptation to changing conditions is just one characteristic of a resilient brand", says Gearmunk VP of Digital Strategy Jenna Celmer. "With branded search exploding and market share up for grabs, now is not the time to stop communicating. Embracing technology that can drive sales now will be the difference between which brands thrive and which brands ultimately do not have a seat at the table."