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Selk’bag Partners with Terra PR for Storytelling Adventures

August 19, 2020


Selk’bag, the original wearable sleeping bag brand, has partnered with Terra PR as its North American public relations agency of record effective immediately. Brand communication efforts will focus on telling the myriad of stories that come from using a Selk’bag, highlighting the people behind the brand and celebrating new partnerships, styles and products coming out in the next year.

“For the last decade, I’ve had the joy of watching Selk’bag grow from a dream into a globally-loved adventure brand,” said Cristobal Murillo, founder of Selk’bag. "Selk’bags are designed to provide comfort, warmth and mobility for a multitude of life’s adventures. Terra understands our foundation, lifestyle and philanthropic goals and we look forward to utilizing their excitement and talents to grow our presence in the marketplace.”

Founded in the mountains of Chile, Selk’bag drew inspiration for its original design from the nomadic Selk’Nam tribe that inhabited the mysterious fjords at the southern tip of South America. Known for surviving a hostile, arctic environment, the tribe’s spirit of adventure over 10,000 years ago influenced the cozy and unique Selk’bag of today. A wearable, form-fitting sleeping bag, each Selk’bag provides freedom and undeniable happiness to make any day more fun, from hanging out at home, to camping, paragliding, skiing…

“Cris understands cozy maybe better than anyone I’ve met,” said Alli Noland, Director of Everything at Terra PR. “His passion and love for the product and what he does, is inspiring. Not to mention, Selk’bags are the perfect insulator for life in the mountains, and I pretty much live in mine!”