Poler Stuff Expands Into Wholesale Channel, Announces New Partnerships
August 20, 2020
The Original #CampVibes Brand Appoints Akimbo Communications as Public Relations Agency of Record and Names Several New Sales Groups Across US & International Markets
PORTLAND, OR (August 20, 2020) – Following the successful re-emergence of Poler Stuff in December 2019, the Pacific Northwest-based outdoor and lifestyle brand announced today its sales expansion into wholesale channels across the US and International markets with the launch of its Spring 2021 Collection.
Supporting sell-in and sell-through of the new assortment, the Poler executive team are working with strategic retail account partners in North America, Asia/Southeast Asia and Germany/Austria markets.
Within the US, Poler has partnered with three premiere industry-leading independent sales groups with stellar reputations in the business and authentic passion for the brand. With over 20 years experience, Band Vibes Agency will represent Poler in the Pacific Northwest covering Washington, Oregon and Idaho. Team BK Sales, led by Keith Culver, will oversee California, Hawaii, Nevada and Arizona territories, and The Nutty Rice Agency, based in Manhattan, will represent the Northeast US covering New York, New Jersey, Pennsylvania, Connecticut, Rhode Island, Vermont, Massachusetts, New Hampshire and Maine.
Current International sales territories are led by the Canvas Group in Japan and the Primer Groups in Taiwan, Korea and Australia. Poler has also engaged in a market test with action sports sales veteran, Philipp Schmidt - President of Mosiac Sales Group based in Germany - to grow the brand in the EU market.
In addition, Poler is pleased to announce its partnership with Akimbo Communications to oversee the company’s media relations in North America. Effective immediately, Akimbo will collaborate with the brand to communicate and promote Poler’s fun and functional product assortment, including the re-launch of the iconic Napsack, as well as company stories and brand initiatives. Founded in 2008 and based in Portland, Oregon, Akimbo Communications specializes in the outdoor, action sports and active lifestyle industries. Kate Gaeir, principal and owner of Akimbo Communications, along with associate Casey Raymer, have over twenty years of experience in public relations, marketing and events, including managing media relations for Smith, Boa Technology, HydraPak and others.
Born out of the Pacific Northwest in 2010, and re-emerged in late 2019, Poler Stuff bridges the gap between action sports and the outdoors. The originators of the #CampVibes movement, Poler makes functional and fun equipment, apparel and accessories for casual campers, weekend warriors, couch surfers and city dwellers seeking good times and simple pleasures in the outdoors. Poler is an owned subsidiary of Pacific & Everest Lifestyle Company. For more information on Poler, visit www.poler.com and @polerstuff on Instagram.
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