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SAXX Launches NEW Baselayer Collection for Fall 2020

September 16, 2020

FOR IMMEDIATE RELEASE

MEDIA CONTACT:
Rachel Popp
Big Fish Collective
919.637.8966
Rachel@bfcollective.co


SAXX Launches Men’s Baselayer with BallPark Pouch™ for Winter 2020/21
Thermoregulating and Multi-Season Baselayers for Any Outdoor Adventure

Vancouver, BC. –September 16, 2020 – SAXX, the leading men’s underwear brand in N. America, introduces its new spin on baselayer with two new offerings ranging from lightweight to midweight. These premium baselayer sets, Viewfinder and Quest, feature both tops and bottoms that are moisture-wicking for dry-comfort, odor-resistant, and offer varying levels of warmth, respectively. The tights and boxer briefs in the collection are designed with SAXX’s famous BallPark Pouch™, a 3D hammock built for chafe-free support to keep everything in place.

“In addition to the tech we’re known for in our BallPark Pouch™, Three-D Fit™ and Flat Out Seams™, these baselayers also feature functional fabrics that excel beyond the competition,” said Adrienne Moser, vice president of product at SAXX. “With Viewfinder, we created a sustainable fabric that uses a purposefully designed spun yarn structure. This gives it a very soft hand, exceptional wicking, and odor control. The fabric in the Quest has already proven itself as an amazing first layer in our Quest underwear. Our testing of this fabric as a baselayer showed its lightweight, quick-wicking, and quick-dry benefits are exceptional in these new silhouettes as well.”

· Quest Baselayer – Lightweight: A quick-dry collection tailor-made for the modern explorer. This multi-season baselayer is cut from the same cloth as SAXX’s award-winning Quest underwear, featuring a quick-dry micromesh, with a smooth face for easy layering. Available in a crew neck top, and a tight featuring SAXX’s BallPark Pouch™ for chafe-free, friction-free support. MSRP $55 (both top and tight). Colors and prints include: Black, Grizzly Grain, and Wood Grain Camo.

· Viewfinder Baselayer – Midweight: Increase your backcountry adventure comfort with this cold-weather baselayer. Viewfinder is a midweight, thermoregulating baselayer designed with recycled polyester and merino wool. Super-soft, breathable, and warm, Viewfinder features SAXX’s popular non-chafing Flat Out Seams™, that place the flatter, softer side of the seam against your skin. Available in crew neck with a hybrid raglan sleeve (MSRP $70) or half-zip long sleeve (MSRP $80), a boxer brief (MSRP $44), and a tight featuring the BallPark Pouch™ (MSRP $70). Colors and prints include: Black, Blue Up in Smoke Camo, Have a Nice Day, and Hot Diggity.

These new baselayers tout all the expected technical features of an outdoor product – from a comfortable waistband to zippers that don’t bounce around with movement – but with the added flair SAXX is known for: its Ballpark Pouch™, technical fabrics, and bold prints. SAXX’s new baselayer sets are now available online at www.saxxunderwear.com.

ABOUT SAXX
SAXX revolutionized the underwear industry with the introduction of underwear featuring its BallPark Pouch™ – a patented product unlike anything else on the market. Thanks to breathable mesh panels, the tech feature prevents skin-against-skin friction and ensures chafe-free support. Today, SAXX continues its mission to become the world’s best men’s underwear brand by not only innovating its product but by supporting guys to challenge discomfort every day in the name of positive change. For more information, visit saxxunderwear.com.
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