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Smith Amplifies Customer-Centric Focus Through Consumer & Dealer Services Move to Portland HQ

September 24, 2020


Focused on amplifying the voice of the customer at the brand’s center, Smith announced this week the incorporation of the Consumer & Dealer Services division within its Portland-based headquarters. Joining the product, marketing and sales departments, the customer-facing support team integrates into the hub of the Smith brand.

“The move offers a customer-centric approach to increase brand synergy across all departments as each team will have direct knowledge of consumer and dealer questions, product inquiries and new ideas under the same roof,” said Darrell Tullis, Director of Sales Operations for Smith.

The Consumer & Dealer Services division includes seasoned account managers transitioning to the Portland office from Smith’s Utah-based manufacturing facility aside new team hires. Recent additions to the Portland-based Smith dealer services team are Brendan Rude, a native Oregonian and former REI employee and Nick Paulson, previously at Zumiez, evo Portland and Orchestra Software.

Smith is also upgrading numerous technology modules to strengthen and modernize its infrastructure while streamlining communication for a superior customer experience.

About Smith:
Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With over 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at smithoptics.com.