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Ikon Pass Collaborates with American Forests to Plant 22,500 Trees Across North America

October 6, 2020

DENVER, CO, October 5, 2020 – Ikon Pass is joining forces with American Forests for Shred for Sustainability, a program that invites Ikon Pass holders to help create healthy and resilient forests throughout North America.

Ikon Pass holders are encouraged to rack up their skier days at Ikon Pass destinations throughout winter 20/21 and watch their stats climb on the Ikon Pass app Leaderboard. In April 2021, the top 10 Ikon Pass holders with the most ski days from the All Season Leaderboards from each North American resort will have the chance to have 50 trees each donated in their name, totaling 22,500 trees planted throughout six forest projects. Potential Shred for Sustainability volunteer planting events will be announced in spring 2021.

“Ikon Pass is proud to collaborate with an organization such as American Forests that shares our commitment to sustainability,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. “We revel in the opportunity to engage the Ikon Pass community in a way that gives back to the mountains we all love.”

“We are thrilled to have the support of Ikon Pass and its pass holders who recognize that taking care of our forests is essential to a healthy environment and high-quality recreation experiences,” said Jad Daley, President and CEO of American Forests. “This commitment of support will help us reforest mountain landscapes beloved by skiers, snowboarders, and other recreationists, from Canada to California, using climate-informed tree planting techniques that will enable these forests to thrive for years to come.”

To participate, Ikon Pass holders must download the Ikon Pass app, create an account and turn on tracking each day on the mountain. The Ieaderboard track lifts, trails, distance, hours, vertical feet, max speed, altitude, and difficulty of trails skied themselves and against the entire Ikon Pass community. For official rules, visit www.ikonpass.com/shred-for-sustainability.

The Ikon Pass unlocks adventure with access to 44 iconic winter destinations across the Americas, Europe, Japan, Australia and New Zealand and is a collaboration of industry leaders - Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, Arapahoe Basin Ski Area, SkiBig3, Revelstoke Mountain Resort, RED Mountain, Taos Ski Valley, Windham Mountain, Zermatt, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.

The Ikon Pass is available now at www.ikonpass.com.

About Ikon Pass
The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain in New York; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.


About American Forests
American Forests has worked longer than any other national nonprofit conservation organization in the United States to conserve and restore the country’s forests. Since our founding in 1875, we have been the pathfinders for the forest conservation movement. In the early 1900s, for example, we rallied forest advocates to champion creation of the U.S. Forest Service. In 2018, we won a decade-long campaign persuading Congress to provide stable funding for preventing and fighting forest fires. Now we are focused on building a reforestation movement in America, from cities to large, rural landscapes. We create healthy and resilient forests, from cities to wilderness, that deliver essential benefits for climate, people, water and wildlife. We advance our mission through forestry innovation, place-based partnerships to plant and restore forests, and movement building.