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Learnings From a Lifetime of Building Brands & Creating Community with Bob Rief

November 30, 2020

If you're looking to build a career or business in the Sports and Active Lifestyle space, consider this required listening! Career paths are rarely a straight line and it takes more than business skills alone to get where you want to go.

In this episode of What I Wish I Knew with Mike Irwin & Simon Daw, hear Bob's stories about navigating career changes, creating a brand, building a business, and the power of community.

For just about any outdoor sports or active lifestyle brand that you like, own, or want, there’s a good chance that Bob Rief has been involved. He was behind Merrill Footwear, Reef Sandals, and Sanuk, and as head of Nike Golf, he signed a college kid called Tiger Woods. Bob was also part of Callaway Golf, K2, Nordica, and Raichle-Molitor. A lifelong waterman, Bob knows the sense of authenticity and community inherent in the culture and he’s built it into every brand. He’s a held many titles: board member, CEO, founder, GM, marketing director, president, and sales manager. And he started as a gold miner.