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Outsiders Network launches as first online marketplace of outdoor specific BIPOC talent

December 9, 2021

The Outsiders Network gathers a more diverse talent pool tailored uniquely for outdoor brands.

A new way to connect clients with real-deal outdoor talent and crew is here. Born from the growing need for vetted outdoor talent that truly represents the outdoors, Outsiders Network is on a mission to reinvent the image of people in the outdoors by shining a light on the diverse ethnicities, gender identities, and adaptive abilities that are currently underrepresented in the media. Founded by Holly Fraser, producer of outdoor asset captures, along with Danielle Kristmanson and MJ Legault, founders of the outdoor creative agency Origin, the network provides a platform that connects passionate Outsiders with those who seek them.

The online marketplace is home to talent and crew based across the most popular geographic areas where outdoor shoots occur. It’s a convenient way to source talent for outdoor focused media productions.

The process is simple:

  • Search for talent (folks from all backgrounds, abilities, and identities)
  • Shortlist talent and share with other decision makers
  • Select (and hire) final talent


To celebrate the launch, registered clients will receive an upgrade to Executive Service – meaning Outsiders Network will work with clients to provide shortlists of talent that match their project criteria – for the next 2 months for the cost of a regular self-serve plan.


Supported by a board of advisors to ensure their mission and vision is upheld, the Outsiders Network will be directing 1% of its profits from each quarter to a charitable organization that supports diversity, accessibility, and sustainability in the outdoors. Meet their advisors and learn more about the give back initiative here: https://outsidersnetwork.com/about-us


Sign up to check out what being an Outsider is all about, or book a demo and get started on your search today.

About Origin:

Origin is an outdoor-focused, digitally-driven creative, content and marketing agency. Founded more than 20 years ago, the agency has worked with a multitude of prominent outdoor brands such as Whistler Blackcomb, L.L.Bean, lululemon, Smartwool, Bass Outdoor, Taiga Motors, and many more. With offices in Montreal and Whistler, as well as a US subsidiary based in Vermont, Origin provides a bilingual and suite of capabilities to the outdoor brands it helps succeed and grow in both Canada and the US. Subscribe to Origin’s “Insights On The Outdoors” monthly newsletter at originoutside.com/newsletter-sign-up 

Media Contact:
Outsiders Network
Holly Fraser
holly@outsidersnetwork.com
604-902-2805