Legendary Costa frames go PRO with new performance features
March 29, 2022
Stay out on the water longer and fish harder with Costa’s new Tuna Alley PRO and Reefton PRO
For nearly 40 years, Costa has provided anglers with the best sunglasses on the market for long days on the water. In 2021, the brand debuted its PRO Series with the award-winning Blackfin PRO and Fantail PRO. Today, the collection grows to a family of four with the Reefton PRO and Tuna Alley PRO. These best-selling frames now feature an updated style and a new level of “PROformance.” Six added features help anglers better manage sweat, reduce fogging and keep frames locked in place, even when the water gets rough.
- Eyewire drains help keep sweat and water from pooling inside the frame
- Sweat management channels move sweat and water away from your eyes
- Improved Hydrolite™ grip on the nose and earpiece keep frames locked in place, especially when wet
- Fully-adjustable and ventilated nose pads offer a customizable fit and reduce fogging
- Metal keeper slots help keep your frames from going overboard
- Hooding and side shields maximize coverage to help keep light from leaking in
The new frames have Costa’s polarized, color-enhancing 580® glass lens technology for next-level clarity. The scratch-resistant lens cuts haze and blur and enhances key colors for superior clarity and definition. Like all Costa injected frames, the PRO Series is built using the brand's lightweight Bio-Resin. Bio-Resin reduces the carbon footprint of each new frame and maintains the durability standards required for long days on the water. Updated styling for the Reefton PRO includes a larger lens size for increased field of view while the Tuna Alley's famed vent design has been modernized and complemented by Hydrolite grip for a more secure fit.
"The Tuna Alley PRO and Reefton PRO are the second wave of frames hitting the PRO Series,” said John Acosta, Vice President of Marketing at Costa. “After the success of the Blackfin PRO and Fantail PRO we are looking forward to adding two more of our best-selling legacy frames to the collection. The new and improved features help keep anglers at the top of their game - something we’ve been striving for since the very beginning.”
“It is always an honor to work with a company like Costa. There’s a reason why they are leaders in the outdoor market: non-stop innovation, “ says Costa pro, Jako Lucas. “The original Reefton frame seemed pretty much perfect to me, but Costa took them to a whole other level with the Reefton PRO through their relentless pursuit for perfection. They’re comfortable, adjustable, vented, handle a beat down, easy on the eyes – and as always, they keep me focused on spotting fish.”
For more information about the Reefton PRO and Tuna Alley PRO, and Costa’s full collection of best-selling sunglasses, visit Costadelmar.com.
About Costa Sunglasses
As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable and water-friendly materials to its Kick Plastic initiative, IndiFly Foundation, and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.
Media Contact: Becca Katz I Verde Brand Communications I Becca@verdepr.com I Cell: 360-441-5620