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Alterra Mountain Company Names New President & COO of Deer Valley Resort in Utah
July 13, 2022
Denver, Colorado, July 13, 2022 – Alterra Mountain Company announced today that Todd Bennett has been selected as President & Chief Operating Officer of Deer Valley Resort in Utah, effective August 1, 2022. A hospitality and ski industry veteran, Todd’s career has focused on elevating the guest experience through his extensive and unique experience at The Walt Disney Company, Vail Mountain, and through the creation of the outdoor publishing company, Open Road Ski Company.
Todd spent nearly two decades at The Walt Disney Company, most recently serving as Executive Director of Product. In that role, Todd led a team of executives and planners charged with growing and optimizing the merchandise, food and beverage, space planning and the digital guest experience at the Disneyland Resort in California. His previous positions with the company included stints as General Manager, Disney California Adventure Park; General Manager of Downtown Disney, Parking and On-Site Sales; Director of Experience Design and Senior Manager of Membership Development/Season Pass. In these roles, he was responsible for developing the vision, strategy and execution for multi-hundred-million-dollar businesses serving millions of guests each year.
Todd began his career in the ski industry in 1999 in Colorado, spending several years at Vail Mountain overseeing resort operations, staffing and guest relations, with a focus on raising customer service scores. Todd’s passion for ski and the outdoors led him to cofound an artist-focused outdoor media company, Open Road Ski Company, a direct-to-consumer publishing business that works closely with legendary ski map artist James Niehues, which led to one of the best-selling ski books of all time.
“Deer Valley Resort is a beloved and revered Utah resort with a legacy of service to its employees and guests. Todd is the natural leader to be at the helm of bringing Deer Valley into its next era, while honoring the legacy of this special place,” said Mark Brownlie, Chief Operating Officer, Alterra Mountain Company. “Todd has an impressive background in developing and leading guest-centric teams by focusing on the overall employee experience and culture. His vision to blend legendary experiences only found at Deer Valley with new and innovative offerings ahead, plus his love of the mountains, is an ideal match for a resort that is committed to setting the bar for excellence in guest experiences.”
As President and COO, Todd will oversee Deer Valley Resort’s daily operations and place a priority on enhancing the guest experience to reinvigorate the “Deer Valley Difference.” Todd will immediately focus on the Snow Park base area redevelopment, the reimagining of 15 acres of surface parking lots at Snow Park into a modern and convenient premier base area, as well as bolster the ski-only resort’s long standing brand reputation for impeccable mountain conditions, renowned food and beverage, and exceptional guest service provided by a dedicated staff.
“I am thrilled at the opportunity to bring my experience in destination operations and service to Deer Valley Resort and contribute to the ‘Deer Valley Difference’ that makes this place so special,” said Todd Bennett, Deer Valley Resort’s new President and COO. “I have long loved the mountains and the history of the ski industry and am honored to join this community and be a part of its future.”