Yakima Partners with Meyer Distributing to Amplify Aftermarket Automotive Opportunities
October 18, 2022
Lake Oswego, OR (October 18, 2022) – Yakima, the pioneering manufacturer of cargo and gear management solutions, is excited to announce its new partnership with Meyer Distributing, the leading distributor of specialty automotive parts to retailers and dealers. After rekindling the two brands’ former relationship, Yakima products such as the award-winning EXO cargo management system are now available to Meyer’s network of retailers.
Combining Yakima’s innovative mix of cargo management and basecamp equipment with Meyer’s great relationships and top-notch distribution network means Yakima products are more accessible than ever with aftermarket jobbers, RV and Marine dealers alike.
“We see a growing opportunity across the aftermarket automotive segment to help consumers continue to accessorize their vehicles to support their outdoor endeavors,” says Eric Roesinger, Channel Director for International and Developing Markets at Yakima. “This is the perfect opportunity to renew our relationship with such a dynamic, trusted distributor like Meyer.”
The new partnership introduces a new option for dealers looking to offer Yakima products, but who are not yet in a position to stock the full product assortment. Meyer makes it easy to add a few Yakima items to existing orders and realize freight savings due to their extensive distribution network and operations.
“Renewing this partnership with Yakima has been at the top of our list for years” states Nicholas Gramelspacher, VP of Brand Strategy for Meyer. “The growth and diversity we’ve experienced in the past several years with overlanding, e-bikes, marine and more make the timing of this partnership never more important. We’re so excited to be back with Team Yakima.”
Yakima and Meyer Distributing will be exhibiting at the Speciality Equipment Market Association (SEMA) Show in Las Vegas Nov. 1-4, 2022, at booths #58069 and #60143, respectively.
Based in the Pacific NW, Yakima Products Inc. has been a pioneer of cargo and gear management solutions since 1979. We connect people with their passions to bring them closer to nature with our innovative, rugged and dependable products. Yakima Products, Inc. is headquartered outside of Portland, Oregon. For more information about Yakima products, visit yakima.com.
About Meyer Distributing:
Meyer Distributing is a leader in automotive specialty products marketing and distribution. Through numerous strategically positioned warehousing facilities, Meyer serves thousands of customers nationwide via Meyer Logistics direct ship.