Kodiak and Move Over BobTM Announce Partnership to Promote Female Participation in the Trades
October 18, 2022
Portsmouth, N.H., Oct. 18, 2022 – Kodiak, the 112-year-old Canadian boot brand, today announces its partnership with Move Over BobTM, a multifaceted community that provides encouragement and resources for women in construction and trade careers. The partnership will amplify both organizations’ goals of educating and empowering women in the trades.
“Kodiak has a deep history in building boots for Canadian workers dating back to 1910. We pride ourselves in the acknowledgment of our past while innovating for the future, so supporting Move Over Bob and their mission is a natural fit,” said Karen McSorley, senior brand manager.
Move Over Bob is an online platform that exists to pay tribute to trailblazing veteran professionals and organizations by sharing their stories and providing resources, information, and inspiration to future generations of women that are evolving within the historically male-dominated construction industry.
“Our vision to normalize women’s place in construction has been such a welcomed initiative, and one thing we have learned through its evolution is how important our allies are for future growth,” said Angela Cacace, founder of Move Over Bob. “Kodiak has been a longtime advocate for the trades, making them an ideal partner for Move Over Bob. Our organization couldn’t be more excited for the partnership because ultimately it will create meaningful and lasting support for our trade communities.”
Over the next year, Kodiak and Move Over BobTM will roll out a collection of visual stories highlighting inclusivity through powerful relationships that transcend generations and gender within our community. To view the first trailer, please visit https://www.kodiakboots.ca/en/built-for-us.html. For detailed information about the work and safety products from Kodiak, please visit https://www.kodiakboots.com/safety/. To learn more about Move Over Bob, please visit https://moveoverbob.com/.
About Kodiak: Founded in Ontario, Canada, Kodiak has been Canada’s Boot since 1910, outfitting generations of men and women with purpose-built premium boots for work and everyday exploration. Based in Cambridge, Ontario, Canada, with offices in Stratham, NH, Kodiak is best known as the maker of the original Greb Kodiak boot, the first work boot to be made waterproof with a combination of vulcanized construction and waterproof leather. To learn more about Kodiak, visit us at KodiakBoots.com or KodiakBoots.ca and follow @kodiakboots on social media.
About Move Over Bob: Founded in 2017, Move Over BobTM set out on a mission to find, thank and bring more exposure to trailblazing women in construction throughout the world, and in 2020, its online publication was born. Moveoverbob.com works with bonafide trailblazers to create a place of discovery for women in every part of their construction and trades careers. Through an inclusive and curious approach to each story, they quilt together a multifaceted community that is ready, willing, and well equipped to step up to the challenge. To learn more, visit them at www.Moveoverbob.com and follow @moveoverbob on all their social media channels.
Contact:
Max Krapff
PR Account Manager
Backbone Media
Max.Krapff@backbone.media
970.963.4873 ext. 174
Meg Herrington
PR Account Coordinator
Backbone Media
Meg.Herrington@backbone.media
970.963.4873 ext. 1240