BUFF® Launches New Collection in Partnership with Protect Our Winters
November 8, 2022
“In addition to our brand’s sustainability commitments, a key piece of our ‘Do More Now’ initiative is to support projects and associations that protect the planet’s resources,” said David Camps, BUFF® CEO. “The time to act is now and as stewards in the outdoor industry, it is our duty to come together and help preserve the outdoor landscapes we all know and love. The continuation of this partnership is BUFF’s way of contributing towards organizations making a positive impact.”
Featuring prints inspired by the stories of winter, this year’s POW collection includes Multifunctional Neckwear: one adult custom Original EcoStretch, one ThermoNet® and one youth Original EcoStretch as well as two ThermoNet Hinged balaclavas, all designed by artist Ryan Schemies. Inspiration from the series was drawn from majestic mountain scenes, avalanches, snow ghosts and the iconic Mount Rainier volcano. With a goal to elevate awareness and inspire action, this full range of wearable art will keep you protected from cold, wind, sun and snow.
BUFF is committed to finding ways to reduce its footprint and bring awareness to the climate crisis. The new collection is designed using recycled materials and is produced at BUFF’s new in-house factory located in Igualada, Barcelona, where 100% the factory’s electricity comes from renewable sources. Each year BUFF aims to increase the amount of recycled materials used in its products and by the end of 2021, the brand has recycled over 33 million bottles to make its products as sustainable as possible.
The collection will be available at select retailers globally and on buff.com starting Nov. 8 2022.
For more information on the partnership, please visit: https://www.buff.com/pow-collection
Media Contact: Stefanie Walters / email@example.com
Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as HeiQ, Polygiene®, Primaloft and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S.
POW helps passionate outdoor people protect the places they live and love from climate change. We are a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations. For more information, visit https://www.protectourwinters.org