Dakine Welcomes Pro Skier Kai Jones and Pro Snowboarder Emma Crosby to Athlete Team

LOS ANGELES (December 8, 2022) — Dakine, the trusted name in purpose-built gear for outdoor adventures, is stoked to welcome professional skier Kai Jones and professional snowboarder Emma Crosby to the brand’s stacked team rider roster. Jones skyrocketed to fame after a clip of him stomping a 35-foot cliff went viral when he was only 11 years-old and has since become a well-known name in big mountain, freeride and backcountry skiing. Hailing from Minnesota, Crosby has earned her stripes as a jibber since breaking into the snowboarding scene in 2011 and has begun expanding her skills to backcountry riding. Jones and Crosby are natural additions to the Dakine Team Rider roster as they continue to push the boundaries on the mountain and beyond.

“We are so fired up to welcome these two top-tier riders to the Dakine Team. Both Kai and Emma are respected, authentic, and innovative athletes in their own sports and represent where skiing and snowboarding is heading in the future,” shares Gabe Schroder, mountain marketing manager at Dakine. “These two have made a huge impact in their sports since an early age and we’re excited to bring their energy to our outerwear and accessories program.”