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BlackStrap Announces Expansion and Construction of The Midway: Campus and Company Headquarters

January 10, 2023

BEND, OR., (Jan. 10, 2023) — BlackStrap, the leading made-in-the-USA manufacturer of face gear, base layers, and accessories for winter sports, anglers, and outdoor recreationists, today announced the expansion and construction of The Midway: Campus and Company Headquarters.

The Midway Campus, owned and operated by BlackStrap, will be a new business focal point in the heart of Bend. Designed, developed & built with the focus of nurturing the area’s outstanding outdoor community & local professional industry that is existential for so many central Oregonians.


Founded and operated in Bend since 2008, BlackStrap is the city’s longest standing USA-made manufacturer of quality outdoor apparel & accessories. Boasting more than 70,000 square-feet on more than three acres. The Midway Campus will serve as the company’s headquarters and will provide production, warehousing, and worldwide distribution services. On a cultural level the new campus will be home to an inspiring and eclectic environment.

BlackStrap’s Midway campus symbolizes a long-term commitment to further embed the brand's roots at the base of Central Oregon’s majestic Cascade Mountain range. Midway’s progressive industrial design is focused on cultivating a dynamic and collaborative working environment for professionals & businesses. This blend of work & pleasure aims to inspire through the beauty of Bend's natural surroundings while fostering a close connection to the local community & industries.


“This campus is the culmination of 15 years of growth and commitment to our home. We are excited for the future and finally having the room to spread our wings.” said Abe Shehadeh, Blackstrap CEO & Founder, “Bend has always been a great testing grounds for our products and this project allows us to continue to work in this community and play in this epic environment.”


For more information about BlackStrap, its products and initiatives, visit BSBrand.com.

About BlackStrap:

Since 2008, BlackStrap has become a leading USA made Facegear, Headwear & Apparel manufacturer in the Snow Sports and Outdoor Industries. BlackStrap works to revolutionize product categories through developing personal working relationships with retailers, industry partners, building proprietary fabrics & designs and implementing the highest quality/performance standards for unmatched function when in the elements. Based in Bend OR, BlackStrap proudly employs dozens of local employees in an effort to keep all of their office departments, product processing, warehousing & distribution in house. With a forward focus on sustainability and creative solutions for BlackStrap’s 2000+ retail partners worldwide; BlackStrap will continue to set the industry standards with USA made products, collaborative retailer service and company ethos. For more information, visit https://bsbrand.com/


Media Contact:

Max Akselrad

Verde Brand Communications

Max@verdepr.com