Back to News

Leisure Trends Group is Proud to Announce Two Additions to the CRM Staff of Leisure Trends Group

May 3, 2006

Leisure Trends Group is Proud to Announce Two Additions to the CRM Staff of Leisure Trends Group

We are pleased to announce the addition of Bob Vermeulen as Manager of Sales and Marketing for the Leisure Trends Group Customer Relationship Marketing (CRM) program. Bob was most recently Senior Manager for Database Marketing and Analysis for American Skiing Co., Park City, Utah. For the previous four-and-one-half years Bob spearheaded the direct marketing efforts of the seven world-class ski resorts of ASC where he managed all aspects of database marketing and marketing research. Previously, Bob was a Senior Manager for ICG Communications, US West Small Business Group and MCI Telecommunications.

Bob replaces John Siewierski who has started Siewierski Consulting in Boulder, Colorado. John will continue to consult with LTG during a transitional period.

Bob joins Lila Turner who heads up Client Relationship Database Management. Lila most recently was a Senior Product Manager for Data Management Services and analysis for DoubleClick, Inc. in Broomfield, Colorado. DoubleClick is one of the nation's largest database service companies.

The two additions to the CRM staff of Leisure Trends Group represent the continued commitment to our clients to bring top-notch talent to help resorts, retailers, catalogers and manufacturers enhance their relationships with their guests and customers, as well as find new ones. Bob and Lila will assure the success of our recently announced Single Solution service which includes the following: provides the means for clients to add names and contact data to their own databases, direct mail and email name rental services, data warehouse services including cleaning and editing, research and analytical tools, on-line research, 24/7 access to databases and consulting and educational programs to assure that all clients take full advantage of their customer management programs.