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SIA Introduces Snow Sports Regional Rep of the Year Award

July 21, 2006

SIA Introduces Snow Sports Regional Rep of the Year Award

SIA is proud to announce the introduction of the first-ever SIA Snow Sports Regional Rep of the Year Award.  This award will recognize those sales reps in the snow sports industry that have successfully fostered relationships with retail storefronts to help move winter sports products.

Nominations for this accolade will come from snow sports retailers in the industry. The Snow Sports Regional Rep of the Year will be awarded to one rep in each of the nine regions:
New England (CT/ME/MA/NH/RI/VT)
Atlantic (NJ/NY/PA/DE/MD)
Eastern Lakes (IN/MI/OH)
South (WV/ VA/ KY/ TN/ NC/ SC/ GA/ AL/ MS/ FL/ AR/ LA)
Mid-West (ND/ MN/ WI/ SD/ IA/ IL/ NE/ MO/ KS/ OK)
Rockies (WY/ UT/ CO/ NM/ TX)
Northwest (WA/ OR/ ID/ MT/ AK)
Northern California
West (Southern California/ NV/ AZ/ HI)

Voting for the regional rep award will begin in late July with surveys sent out to nearly 10,000 retail storefronts.  Winners will be announced at SIA’s Fall Education Seminar series on September 20-21 in New England and October 3, 4 & 5 on the West Coast.
“With the reintroduction of the Retailer of the Year last year at SIA.06, SIA felt it appropriate to take the next step and recognize other groups in the industry who work diligently to help promote winter sports products,” said SIA President David Ingemie.  “Good sales reps are vital to the health of the retail shop and the snow sports industry, and we hope this award will become a highly-coveted recognition for all their hard work in upcoming years.”
Nomination criteria will focus on four main components including:  relationships with retail shops; communication with retailers; proactively helping stores manage inventory; and conducting shop clinics.