Smith Optics Partners with Transitional Optical
July 27, 2006
Smith Optics Partners with Transitional Optical, Adding the Final Piece to a Comprehensive Photochromic Family
For more than 20 years, Smith Optics’ Photochromic lenses have set the standard for technical outdoor performance in sunglasses. This season, Smith is extending their Photochromic commitment into their prescription program though a partnership with Transitions Optical, Inc. which will allow Smith Optics to now offer clear to dark photochromic prescription lenses.
Transitions® Lenses automatically adjust in response to ultraviolet light, from clear indoors to as dark as sunglasses in bright, glaring sunlight. As a result of the new partnership, Transitions technology will now be available to Smith Optics prescription lens wearers in both Carbonic® and CR-39® lenses.
“Our partnership with Transitions is just another example of our commitment to providing leading edge technology to all our audiences, all the time,” said Eric Carlson, Director of Product Development for Smith Optics.
Smith Optics’ Photochromic sunglasses originally debuted in 1984. Spreading this leading-edge technology throughout their line, Smith introduced photochromic CR-39 sun lenses in 2005 and added Photochromic Polarized Carbonic® sun lenses in the spring of 2006.
With the new additions, Photochromic technology is now available in every category of Smith Optics’ offerings, from the fashion-rich Style collection to the active Performance Interchangeable line to the growing Prescription Series.
To see the benefits Photochromic lenses can provide in a variety of demanding outdoor situations, go to www.opticallydelicious.com, Smith Optics’ micro-site for lens tints and technologies.
Transitions® Lenses (www.Transitions.com) are the #1-recommended photochromic lenses worldwide. Transitions® Lenses are the ideal choice for everyday eyewear, because of their ability to convert from clear for indoor use to protective dark for outdoor use (approximately 15% Visible Light Transmission). Transitions® Lenses also enhance visual quality and comfort, and protect from the harmful effects of UV rays.
This Smith Optics Rx program enables the pairing of 17 high-wrap sport fashion frame designs with corrected-vision lenses ranging from +2.00 to -5.00 sphere and +2.00 to -2.00 cylinder. From minor corrections to must-have prescriptions, more and more athletes and active customers are enjoying the benefits of prescription lenses through Smith Optics. For more information on Smith Optics prescription program, please go to: www.smithoptics.com
About Smith Optics
Based in Sun Valley, Idaho, with a Southern California office located in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit www.smithoptics.com.