Factory Design Labs Launches New Site For Ruby Mountains Helicopter Skiing

Denver, CO - October 9, 2006 - Factory Design Labs announced the launch of the completely new Ruby Mountains Heli-Experience website today.  The site - www.helicopterskiing.com - was designed and built by Factory to perfectly reflect the Ruby Mountains brand and give heli-skiers and boarders insight into the best kept secret in North America.

The site features a unique tone, color palette and new corporate identity, an enhanced video and photo gallery, an enewsletter signup and a user-friendly reservation system that allows visitors to check availability and book their trip online. The site was also designed with a comprehensive Content Management System that allows the Ruby Mountains staff to constantly modify and update the site's content, ensuring that it is always fresh and up to the minute. 

"Our new site truly reflects the experience we provide our guests," said Joe Royer, the owner of Ruby Mountains Helicopter Skiing. "Additionally, the enhanced features and online booking tools that the new site offers, make researching and planning a heli-trip that much more convenient. This site reflects our commitment to providing our guests the very best experience."

The Ruby Mountains Heli-Experience website is now live at www.helicopterskiing.com.