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SIA Reports Chain Store Notch $162 Million in Sales; Internet Sales Reach $126 Million

January 16, 2007

SIA Reports Chain Store Notch $162 Million in Sales; Internet Sales Reach $126 Million

MCLEAN, Va. (January 12, 2006) – Overall sales for both specialty and chain stores were up 4% in dollars to $729.9 million for the August through November period of 2006, compared to $698.6 million reported last year, according to the SnowSports Industries America (SIA) Retail Audit. Unit sales were up 1%. The SIA Retail Audit, conducted by Leisure Trends Group, tracks and reports sales in all snow sports product categories. This is the second report of six that look at sales through March 31, 2007, the end of the winter season.

Sales at chain stores totaled $161.6 million for the August through November period of 2006. There has been a major change in the alpine, snowboard, cross country and snowshoe information reported by the Leisure Trends Group. A change in methodology has resulted in the inability to compare sales at chain stores from this season to last. However, the chain data still offers value in the ability to see overall channel volumes, month over month sales and the ability to spot strong trends in categories for the current season.


New for this season, the SIA Retail Audit now tracks the Internet channel of distribution. For the August through November period of 2006, snowsport Internet sales totaled a significant $126.0 million. Because this is a new tracked channel, there is no historical comparison. Of the $126.0 million in Internet sales sold so far this season, 58% of the dollars were from apparel, 25% came from accessories and 17% were from equipment. Adult twintip skis were the best selling skis with over 4,300 units sold for a total of $1.3 million in sales. Base layer, with $5.2 million in sales, accounted for 33% of all apparel accessories sold.

                                                                            – SIA –

SnowSports Industries America (SIA) is the intelligent partner of the snow sports industry. SIA annually produces the SIA SnowSports Trade Show, the largest industry trade show and networking environment, and delivers invaluable data, support and marketing products. SIA serves as the national, not-for-profit, member-owned trade association representing snow and winter sports companies. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: (703) 556-9020, Fax: (703) 821-8276,