Back to News

Reef Board Build-Off Raises $13,000 for Charity, Inspires Innovation

September 11, 2007

Reef Board Build-Off™ Raises $13,000 for Charity, Inspires Innovation
Eye-catching board shaped by Jed Noll brings in highest bid, $5,800 from Paul Naude

Carlsbad, CA (September 11, 2007) – SIMA’s Humanitarian Fund is today benefiting from the almost $13,000 in donations generated by the Reef Board Build-Off™ at ASR September. A line up of seven talented shapers came together to create the best looking, ready-to-ride, surfboards ever imagined. A chrome 9’0 longboard shaped by Jed Noll took the highest honors with Billabong President Paul Naude’s bid of $5,800.

“In the fourth Reef Board Build-Off a very unique array of boards were shaped, opening the dialogue on what is possible in surfboard shaping today,” says Bob Tanner, Marketing Director at Reef. “We’re proud that the best shapers in the world are lining up to participate in the Reef Board Build-Off.”

The creative quiver created for the September event was displayed in the Board Builders Pavilion at the heart of the ASR show. Participating shapers, chosen by Reef, include Terry Martin, Bob 'The Greek' Bolen, Jim Phillips, Jed Noll, Fletcher Chouinard, Danny Hess and Reef Apparel Designer, Dan Marriner as the ‘7th Shaper.’

The fundraising at the Reef Board Build-Off™ was part of the larger Liquid Nation fund-raiser benefiting the SIMA Humanitarian Fund. The weekend’s charity efforts cumulatively totaled around $250,000 that will benefit 13 deserving charities around the world. Paul Naude also had the high bid for a board in the January Reef Board Build-Off™.

“Originally, I wanted to go with a board that looked like it was all chrome (ala the Silver Surfer), but wasn't satisfied with the way it came out, so I called in an airbrush artist, Dan Scholz, to add the finishing touches,” says Jed Noll, who received $1,000 for the high bid.
Jed Noll was born and raised in Northern California surrounded by big trees, cold water and the legendary shaping knowledge of his father, Greg Noll, who helped start the shaping evolution for Jed. Currently, Jed is based out of Santa Ana, California, working closely with the Watermen’s Guild, which is considered by most to be the highest quality glassing company on the coast.

At Surf Expo, January 10th-13th, the Reef Board Build-Off™ becomes a battle of the coasts as East takes on West. Reef and Surfing Magazine will pick six shapers from each coast to participate in the first-ever ‘team’ format of the Board Build-Off.

The public went online to choose, which Orange County shapers would compete at the next ASR Reef Board Build-Off™, taking place January 24th-26th. The Reef Redemption fund is the beneficiary of both January Reef Board Build-Offs.