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New WWSRA Website Provides Increased Usability for Reps and Retailers

October 16, 2007

New WWSRA Website Provides Increased Usability for Reps and Retailers 

WWSRA is psyched to announce the launch of its brand new website for the 2008 season!  WWSRA has been working closely with SPARC Retail Fidelity to build an edgier website that is much more user-friendly for both reps and retail buyers. 

The new website boasts streamlined navigation and a brand new shopping cart interface.  The shopping cart makes it much easier for retailers and exhibitors to sign up for their regional shows!  The launch of the new WWSRA site is timed perfectly to the quickly approaching 2008 show season.  WWSRA Regional Director, Jodi Rickard Vongsakoun, states "While the old site got the job done, the new site allows retailers and members to sign up for shows quickly and efficiently.  We're excited to have new technology that will make the administrative part of the show season much easier for everyone.  SPARC has done a great job of giving our site a much-needed facelift." 

WWSRA produces fifteen regional trade events across the Western US between January and March.  Retailer buyers should sign up for their regional shows online to save time and money on-site!  Retailers can pre-register for all indoor shows for FREE, and receive attendee badges in the mail--skirting any on-site lines.  Pre-registering for On-Snow Demos saves $10/ attendee, and allows retailers to get right on the hill the first morning of the demos.

Western Winter Sports Representatives Association (WWSRA) is a non-profit association that sponsors regional trade events designed to facilitate the relationship between winter and active sports sales reps and their retail buyers. Fifty-eight years after its inception, the mission of WWSRA remains the same: to produce timely, cost-effective regional events that benefit our membership and their retailers, and to encourage growth and stability in the Winter and Active Sports industries.  For more information visit: or contact