B$Z: Anon Optics Returns to Roots in Vermont
October 7, 2009
anon Optics Returns to Roots in Vermont
anon Optics, today announced the product, sales and marketing functions of the company will be based in Burlington, Vermont, where parent company Burton Snowboards is located.
Under the leadership of anon Vice President of Product, Jeff Gilberti, the transition will be complete by early November and will allow anon to strengthen its focus on its goggle business and invest more in developing and marketing great winter products. anon plans to expand its staff in Vermont with the addition of brand and sales management positions.
anon has proven its relevance in the sunglass business, while continuing to focus on premium optics driven by the boardsports lifestyle, the company will maintain support for its emerging sunglass category.
“We make the best winter products here in Burlington, it is also the birthplace of anon. In challenging times like these, we need to be very strategic with allocating our resources so we can continue to invest in our core strengths,” says Laurent Potdevin, Chief Executive Officer for Burton.
For more information on anon, please visit www.anonoptics.com.