B$Z: Ben & Jerry's Hits the Halfpipe with Hannah Teter's Maple Blondie
November 23, 2009
Ben & Jerry's Hits the Halfpipe with Hannah Teter's Maple Blondie
Vermont native is first athlete to be honored with a flavor
This winter, Ben & Jerry’s takes to the mountain to honor fellow Vermont native and gold-medalist snowboarder, Hannah Teter with its newest flavor, Maple Blondie. The first flavor created for an athlete, Maple Blondie is a rich and creamy maple ice cream with blonde brownie pieces and a smooth maple caramel swirl that will be arriving in Scoop Shops nationwide later this month. Channeling the company’s commitment to social mission, a portion of the proceeds will benefit Hannah’s Gold, Teter’s own charity that funds various projects in Africa.
“I’m so amped to have my very own Ben & Jerry’s flavor,” said Hannah. “It’s great to have support from my home state, and a cool way to further support Hannah’s Gold and all the work we’re doing in Kirindon, Kenya.”
Hannah grew up snowboarding in Vermont and has achieved many accomplishments including winning three times at the 2005 X Games, receiving the gold medal in 2006 for the women’s halfpipe in Torino, Italy along with being nominated for three ESPY awards. Committed to being a positive influence on the world, she started Hannah’s Gold, a Vermont maple syrup company that donates 100% of its profits to funding infrastructure and humanitarian needs in the African village of Kirindon.
“We couldn’t think of a better athlete or humanitarian to honor with a flavor this year,” said Walt Freese, Chief Euphoria Officer of Ben & Jerry’s. “Hannah’s not only a Vermont star, but making a big impact on countless people in Kirindon that desperately need humanitarian help. We’ll be cheering her on as she competes this winter and as she continues her important work in Africa.”
But why should only Hannah get to enjoy all the fun? For the first time in Ben & Jerry’s history, Maple Blondie was announced through Twitter and Facebook before a media announcement by offering clues to followers of the celebrity behind this special limited batch.
In conjunction with the flavor, Ben & Jerry’s are hosting the ultimate “Vermont Snowboard Getaway” sweepstakes. One grand prize winner will win a four day, three night trip for two to Vermont to attend the Burton US Open Snowboarding Championships and head-to-toe Burton snowboarding gear, as well as lift tickets and snowboarding lessons on Stratton Mountain. Ten first-prize winners will each receive a Burton Flight Deck travel bag, sleeper hoodie and tour kit. From December 1 to January 30, consumers can enter via www.benjerry.com, by texting “HANNAH” to 30241, or by mail.
Maple Blondie will be available in Scoop Shops nationwide starting late November and in pints on grocery store shelves mid-December. For details about Hannah’s flavor or the ultimate Vermont Snowboard Getaway sweepstakes, visit www.benjerry.com. Find out more about Hannah Teter and Hannah’s Gold at www.hannahsgold.com. For more information on Burton products visit www.burton.com.