B$Z: ASR and CLASS@ASR the One-Stop Destination for Swim
June 7, 2010
ASR and CLASS@ASR the One-Stop Destination for Swim
Over 150 brands to show spring 2011 swim lines in San Diego this August 13th-15th
The world’s hottest swim brands are diving into spring 2011 orders at ASR and CLASS@ASR this August 13th-15th. Over 150 swim and swim accessory labels spanning high-end designer to international and surf-rooted are set to debut spring lines at the San Diego based events. Spurred by location, a desirable buyer mix and added benefits including a swim focused runway and designated swim area called La Plage, ASR and CLASS@ASR are the west coast’s meeting place for swim in 2010.
“Swim is a diverse, exciting and growing segment of the market for both specialty and boutique retailers,” says Andy Tompkins, VP of ASR. “With an increased focus on the swim category on both the ASR Marketplace and CLASS@ASR floors, buyers will have a convenient and inspiring experience shopping spring swim lines. In addition, the variety of swim product on the runway stage throughout the show will provide hundreds of media outlets with a targeted look at future trends in the swim category.”
New for 2010, La Plage is a chic meeting place for the swim community at ASR. Lush carpets, ceiling treatments and cozy lounges will mark the distinctly feminine area. La Plage’s central lounge will feature a DJ setting the mood, aromatherapy and an Addiction NV Cosmetics station. Vote today for the brand making a ‘Splash in Swim’ at ASRBiz.com. The winning brand will be spotlighted on ASR’s runway and other unique marketing opportunities.
ASR presents ‘Fashion Society,’ a young contemporary and swim runway show, twice during ASR, on Friday and Saturday at 3:00 in the new La Plage area. The show features looks reminiscent of the French Riviera, a mix of luxurious prints and luminescent textures that embody the artistic expression found on the Mediterranean coast. The audience is encouraged to stick around after the runway show to enjoy a glass of bubbly and watch additional looks from some of swim’s hottest brands.
Included in the swim collections showing at ASR and CLASS@ASR are designer lines from a wide variety of manufacturers including L*Space, DESPI, B. Swim, Onda de Mar, Maaji, Red Carter, Luli Fama, Vix, Vitamin A, Trina Turk and Cia Maritima. Surf rooted brands including Billabong, Volcom, Roxy, Body Glove, O’Neill, Fox, Insight and …Lost will show collections that blend fashion forward swimwear with practical pieces designed for more active days.
A sampling of brands exhibiting at ASR Marketplace and/or CLASS@ASR:
...Lost Swim
24th And Ocean Swim
ABS By Alan Schwartz
Agatha Ruiz De La Prada
Alain Thomas
AMBSN
Apparel Ventures
B Swim
Baltex
Banana Moon Swimwear
Be Creative
Beach Rays
Beauty And The Beach
BECCA By Rebecca Virtue
Belusso
Betsey Johnson Swim
Billabong Girls
Blue Water Design Group
Body Glove
Brette Sandler
Burnside
Captiva
Christina
Cia Maritima
Cover Me
Cover Style
Despi Swimwear
Ezekiel
Fantasizer
Fox Swim
Havaianas
Hermanny By Vix
Hobie Swim
Honolua
Hot Tuna
Imperial Motion
Inca
Insight
Karen Keith
Katin
Kechika Swimwear
Kenneth Cole New York Swim
Kenny K
L Space Swimwear
La Blanca By Rod Beattie
Laguna Beach Swim
Lightning Bolt
Lil' Bettie Beachwear
Liza And Tara
Local Motion Swim
Lucky Brand Bathing Suits
Luli Fama
Lunada Bay Corp
Maaji Swimwear
Made by Dawn
Manhattan Beachwear
Mara Hoffman
Marpessa Inc
Martha Rey
Mas Sas
Maui & Sons
Maxine Swim
MC Company Banana Moon
Miss Me Swimwear
Nanette Lepore
Ocean Current
Onda De Mar
O’Neill Girls Swim
Point Conception
Point Kids
Poko Pano Swim
Puma Swim
Quadrant
Quiksilver Limited
Quiksilver Women
Ralph Lauren
Rampage
Ray
Ray Ray
Red Carter
Reef Swim
Rhythm USA
Rip Curl Swim
RL Blue
RL Collection
RL Rugby
Roxy
Rusty Swim
RVCA
Salon-9
Sambaii
Sauvage
Seaside Brands
Silhouette Solution
Sitka
So Cal
Sofia By Vix
Split Swim
Sprinkles
Sports Attitude
SRH
Starlet
Stussy
Style West
Sunsets, Inc
Surf Angel
Swim Systems
Tavik Swim
Trina Turk Swim and Spa
True Love & False Idols
Vans Swim
Vast
Vitamin A
Vix
Voda
Volcom Swim
Vroom Vroom
Wesc
Zimmermann
Swim’s found a home on the west coast at ASR’s La Plage and Class@ASR. Find yours at www.ASRBiz.com and www.CLASSatASR.com.