SHOP: Introducing the AYG 365's Underwear Line
July 25, 2011
Introducing the AYG 365's Underwear Line
Your Underwear Now Comes With Performance, Comfort and Style
West End, NC – “Wise up and wear something smart on your butt & body,” said Roger Maxey, National Sales Director at Polarmax®and AYG®. “Why strive for outstanding fit and function with all your clothing and gear EXCEPT your underwear?” Maxey asked. “Whether it’s hot and muggy or cold and damp, we’ve got your most important parts covered. Overachievers demand it!”
Built for all-season wear, AYG® 365’s is a collection of underwear featuring the breakthrough quick-dry performance fabrics: TransDRY™ Cotton, and Polarmax®’s airy and comfortable proprietary 4-Way Stretch and Tech Silk. Women’s specific styles feature an additional patent-pending TransDRY™ Cotton crotch panel with Acclimate® Fresh anti-microbial treatment designed to alleviate irritation and health risks.
All-new products include a W’s Thong and Leggings and M’s Short Sleeve Crew V-Neck, among youth specific sizes and others (listed below). An emphasis on colorways and prints will also resonate well with AYG® customers, because it’s about more than just performance.
To introduce the AYG® line, Polarmax® is utilizing an integrated, interactive campaign based on the concept of Overachieveies: That your underwear can be so amazing that it can do anything… including talk. The campaign includes a social media effort, dedicated AYG® microsite (www.aygunderwear.com), email outreach, an interactive contest at ORSM ’11 (Booth #21039), which includes a crowdsourcing element and a $1000 cash prize, and an iPhone app that will allow users to take pictures with an underwear overlay and add captions. Talk about envisioning someone in their underwear…
Weighing in at 4.5 oz/sq. yd, Lightweight TransDRY™ Cotton feels and breathes like regular cotton, but has the benefits of fast-drying synthetics. Polarmax®’s Lightweight Tech Silk fabric weighs in at a breezy 4.0 oz/sq. yd, is treated with Acclimate® Dry, one of the fastest wicking agents in the industry, and featuresAcclimate® Fresh anti-odor and anti-microbial protection for improved personal hygiene. Similar to Tech Silk in features, the 4-Way Stretch fabric weighs in at 4.5 oz/sq. yd but is constructed of 92% Acclimate®Dry Poly 8% spandex for fit. All fabrics vary in degree of UPF sun protection.
Available at retail February, 2012