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SHOP: New Eyewear E-Commerce Site

July 26, 2011

Snow Sports Industry Veteran Launches New
Eyewear E-Commerce Site:

Today marks the official launch of the new specialty eyewear e-tailer,

Headquartered in Northern Vermont, Action Sport Optics was founded by snow sports industry veteran, Dan Stanilonis, to fill a void in the current e-commerce landscape.  It has the unique distinction of being one of the only websites that specializes in exclusively carrying sunglasses and goggles specifically geared toward the action sports and active lifestyle communities.

“I launched Action Sport Optics because after working in the snow sports industry for 15 years, I felt there was a need for an eyewear-focused website to serve as a one-stop-shop for action sports participants, or anyone who lives an active, outdoor lifestyle,” says Stanilonis.  “Whether you bike, snowboard, ski, surf or ride motocross, we strive to carry everything you need, and nothing you don’t.”

Taking a boutique approach to its product offering, Action Sport Optics has carefully curated a streamlined assortment of sunglasses and goggles from leading eyewear brands including Spy, Dragon, Anon, Arnette, Ashbury, Filtrate, Julbo, Native, Scott, and Tifosi.  In the months ahead, additional brand partners will be added to the line-up with key styles offered from each.

 “We’re backed by great brands, we pride ourselves on superior customer service, we offer free ground shipping on all US orders, and we’re extremely passionate about the lifestyle we represent,” continues Stanilonis.  “Eyewear is our vision, and we can’t wait to help you find exactly what you need!”

In addition to selling eyewear, also features a blog that chronicles the latest product, team and event happenings from its various brand partners.  Later this year, the blog will also house video product reviews and news about the Action Sport Optics ambassador squad.

For more information, please visit or send an email to