EMP: Advanstar Communications, Inc. Appoints Mo Murray as Brand Director to Powersports Division
May 1, 2012
Advanstar Communications, Inc. Appoints Mo Murray as Brand Director to Powersports Division
Danny Phillips, Executive Vice President of Advanstar Communications; Powersports Division, announced today that Mo Murray, former General Manager; Customer Support Group at Yamaha and former Senior Vice President, Brand Development at Global MotorSport Group, has joined its Powersports Division as Brand Director. In this capacity, he will be responsible for product and content development for Dealer Expo, the Progressive International Motorcycle Shows and Dealernews-branded properties. Murray replaces Kerry Graeber who recently left the company to pursue other opportunities.
Phillips feels Murray will add real strength to Advanstar's Powersports management team. “Mo is an innovative professional with the energy and intelligence to develop our brands, our events, our content and add value for our customers,” stated Phillips. “He is a creative, strategic thinker with strong ties to the Powersport community and I'm looking forward to working closely with him.”
Murray added, “This is an exciting opportunity to shape the Powersports Division across a range of businesses and to a variety of audiences. With the help of our operations, sales and marketing teams, I plan to develop integrated positioning strategies and exciting and educational content, unique to the Advanstar properties, in order to ensure maximum brand exposure for the division and our customers. As a lifelong powersports enthusiast and having spent my career in this industry, I am very excited to join the Advanstar team at this time. As our industry recovers from a very challenging few years, the needs of its retailers, wholesalers and manufacturers are rapidly evolving to address new opportunities and deliver new customers. Advanstar is poised to lead this evolution, and I am proud to be given this opportunity to help shape the next great growth period in the powersports industry."
Murray brings to Advanstar, more than 25 years in the Motorcycle and broader Powersports industry and has a unique viewpoint of market trends. Murray will be based out of Advanstar’s Santa Monica headquarters. He resides in Mission Viejo, California with his wife and two children.